The UK facing online casino and poker operator, 32Red Plc (“32Red” or “the Company”) has reached conditional agreement to be the new official club sponsor of Premiership football club Aston Villa. The two year sponsorship deal includes a logo on the home and away shirts and comes into effect for the 2006/2007 Premiership season.

Under the terms of the agreement, 32Red will pay a basic six figure sum per season, with Aston Villa receiving additional revenues under its marketing affiliate arrangement with the Company.

Ed Ware, CEO of 32Red Plc, commented: “This partnership fits into our strategic marketing plans extremely well. Our presence at targeted sporting events including Premiership and Championship football matches and horse racing meetings has worked well for us to date. This deal will sit very well alongside those activities, as well as our existing online marketing programmes.

“Importantly, this sponsorship will also significantly enhance our brand recognition by bringing us television, national press and other media coverage in Britain and around the world. It is a measured but significant step forward for the 32Red brand. Aston Villa FC is one of the UK's biggest clubs and we are very pleased to be associated with them.”

32Red Plc is based in Gibraltar and its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange. Their online casino has been awarded the title ‘Best Online Casino' for the past three years by the industry's number one independent watchdog.