GIBRALTAR, September 1 /PRNewswire/ -- 888.com (http://www.888.com) an industry leader in online gaming, hastaken further steps to enhance the safety and security of its players bybeing granted the TRUSTe seal. This independent stamp of approval grantsenhanced privacy and security features to players at 888.com

888 prides itself on responsible gaming (http://www.888responsible.com)practices and strives to maintain the highest standards of safety, securityand confidentiality of its players. This additional check-mark has beenwelcomed by the company. 888.com's Senior Vice President Regions, Itai Paznersaid: "At 888.com we believe that entertainment and safety come hand in hand.Our player's welfare has always, and always will, come first."

TRUSTe (http://www.truste.com/index.html) is a world leader in onlineprivacy services. Sites certified by TRUSTe provide players with greaterconfidence to go about their business. By maintaining strict privacy rules,888.com enjoys player loyalty and the trust of its customers. The trustmarkwill appear on 888 sites and will add value to the player experience andbuild a relationship forged on trust and responsible gaming.

About 888.com

888.com is the World's No.1 online casino. It has millions of membersworldwide who enjoy its casino, bingo and poker rooms and receive an onlinegaming experience like no other. Founded in 1997 - 888.com this yearcelebrates its 12th anniversary - by pioneers of the online gaming industry,888.com has developed a strong brand grown by cutting-edge marketing throughoffline sponsorships, poker events, online collaborations and continualupgrading of its flagship online products; 888.com Casino, Bingo and Poker.888.com's goal is to provide quality entertainment to people who enjoygambling, by giving them the opportunity to do so in a safe, fun, fair,regulated and secure environment. Its clients are its assets and itcontinually makes every effort to establish customer satisfaction by buildingrelationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world.

It continually donates to UK and global charities and is working evenharder on its CSR messages as well as promoting eCOGRA and providing aninternational framework of best operational and player practice requirementsenforced through inspections, reviews and continuous monitoring by globalaudit companies. 888.com recently announced its first acquisition; the bingobusiness and assets from Globalcom. 888's bingo brand - 888ladies - hasbecome a brand leader within a very short time, winning awards and deliveringa strong community. Further to the new site offerings and followingsignificant technological investment, 888.com has recently embarked in to newon-land ventures; partnering with key brands to deliver specificpropositions. Its first partnership, announced late 2006, is an innovativecooperation with Rileys snooker and pool clubs for which 888.com uses itsonline poker capabilities to power http://www.rileyspoker.com. 888.com hasalso recently launched mobile, in-flight, and in-hotel casino where customerscan access their favourite games, not only from their computers but frommobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in thelast four years, and won 2008 Best Online Operator Award, as well as beingnamed Best Online Casino at the UK Gambling Awards, and Best Betting andGaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards.

For further information please contact Ed Nicholson on +44(0)207-487-8682 or at ed.nicholson@888holdings.com