GIBRALTAR, July 6 /PRNewswire/ -- 888.com have announced the launch of 888Safe, a site which sets theindustry standard for information about online safety and safe gaming.

888.com online poker (http://www.pacificpoker.com/) and onlinecasino (http://www.888.com/) players can use 888Safe, to learn more aboutsafe deposits, fair gaming, and data security.

888Safe gives online users the opportunity to access behind the scenes at888, one of the world's most popular online gaming sites, as the company laysit's cards on the table and explains what it is doing to help players feel,and be, safe online.

The Fair Gaming section of the 888Safe (http://safe.888.com/) siteexplains how 888 are dedicated to ensuring that their gaming software isfair, and that the people that play on the site are also playing fairly. Putsimply, it demonstrates there is no bias at 888.com.

888Responsible reveals how 888 have made it their mission to help playersenjoy gambling as a hobby, preventing underage players from gaining access totheir products, and helping those who may suffer from addiction.

The SafeDeposits and Data Security sections explain the workings of the888 payment and account systems, giving users everything they need to ensurethey are confident that their payments are being handled in a safe and securemanner, and empowering users to keep their accounts safe.

888.com's Senior Vice President Regions, Itai Pazner said:

"At 888.com we believe that entertainment and safety come hand in hand.Our player's welfare has always, and always will, come first."

About 888.com

888.com is the World's No.1 online casino. It has millions of membersworldwide who enjoy its casino, bingo and poker rooms and receive an onlinegaming experience like no other. Founded in 1997 - 888.com this yearcelebrates its 12th anniversary - by pioneers of the online gaming industry,888.com has developed a strong brand grown by cutting-edge marketing throughoffline sponsorships, poker events, online collaborations and continualupgrading of its flagship online products; 888.com Casino, Bingo and Poker.888.com's goal is to provide quality entertainment to people who enjoygambling, by giving them the opportunity to do so in a safe, fun, fair,regulated and secure environment. Its clients are its assets and itcontinually makes every effort to establish customer satisfaction by buildingrelationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world. It continuallydonates to UK and global charities and is working even harder on its CSRmessages as well as promoting eCOGRA and providing an international frameworkof best operational and player practice requirements enforced throughinspections, reviews and continuous monitoring by global audit companies.888.com recently announced its first acquisition; the bingo business andassets from Globalcom. 888's bingo brand - 888ladies - has become a brandleader within a very short time, winning awards and delivering a strongcommunity. Further to the new site offerings and following significanttechnological investment, 888.com has recently embarked in to new on-landventures; partnering with key brands to deliver specific propositions. Itsfirst partnership, announced late 2006, is an innovative cooperation withRileys snooker and pool clubs for which 888.com uses its online pokercapabilities to power www.rileyspoker.com. 888.com has also recently launchedmobile, in-flight, and in-hotel casino where customers can access theirfavourite games, not only from their computers but from mobile phones andtelevisions too.

888.com has been named EGaming Awards Online Casino three times in thelast four years, and won 2008 Best Online Operator Award, as well as beingnamed Best Online Casino at the UK Gambling Awards, and Best Betting andGaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards. Offline activity sits side by side the onlinebusiness, complimenting 888.com's position as the leading authority in gamingentertainment. 888.com is the main sponsor of Sevilla FC and sponsors ShaneWarne from the world of cricket.

For further information please contact Ed Nicholson on +44(0)207-487-8682 or at ed.nicholson@888holdings.com