GIBRALTAR, June 10, 2010 /PRNewswire/ --

- 888.com Delivers on its Promise to Beef up its Offerings With theAddition of 10 Exciting new Games

888.com (http://www.888.com/) officially welcomed the addition of 10 newgames into its online gaming mix. The games come hot on the heels of theupcoming worldwide football event taking place in South Africa. Theinteractive games are available on 888games, 888sportgames andgameonquickplay.

The inclusion of these games will bolster 888's formidable gaminginventory and also reaffirms 888's position as the leader of online gambling(http://www.888.com/) entertainment. The new games are divided up into threecategories, namely: Football games (Slota Bonita, World Champions 2010, KenoCup 2010, Top Trumps World Cup 2010, Top Trumps Football Stars 2010, ScratchFootball and Hi-Lo Heroes 2010), Branded Slots (Monopoly and The Price isRight) and an exciting Hi-Lo game (Hi Lo Silver).

Itai Pazner, C.O.O of 888.com, said: "We are really excited to bereleasing these games ahead of the world's most popular sporting event. Ourcommitment to innovation, variety and gaming quality never rests. These newgames provide entertainment aplenty for sports fans and traditional gamersalike. 888 will continue to provide the highest levels of gaming excellenceto its customers."

About 888.com

888.com is the World's No.1 online casino. It has millions of membersworldwide who enjoy its casino, bingo and poker rooms and receive an onlinegaming experience like no other. Founded in 1997, 888.com this yearcelebrates its 13th anniversary of being the pioneers of the online gamingindustry. 888.com has developed a strong brand grown by cutting-edgemarketing through offline sponsorships, poker events, online collaborationsand continual upgrading of its flagship online products: Casino, Poker, Bingoand Sports betting. 888.com's goal is to provide quality entertainment topeople who enjoy gambling, by giving them the opportunity to do so in a safe,fun, fair, regulated and secure environment. Its clients are its assets andit continually makes every effort to establish customer satisfaction bybuilding relationships via service, honesty, advice and trust - with everymember.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world.

It continually donates to UK and global charities and is working evenharder on its CSR messages as well as promoting eCOGRA and providing aninternational framework of best operational and player practice requirementsenforced through inspections, reviews and continuous monitoring by globalaudit companies. 888.com recently announced its first acquisition; the bingobusiness and assets from Globalcom. 888's bingo brand, 888ladies, has becomea brand leader within a very short time, winning awards and delivering astrong community. Further to the new site offerings and following significanttechnological investment, 888.com has recently embarked in to new on-landventures; partnering with key brands to deliver specific propositions. Itsfirst partnership, announced late 2006, is an innovative cooperation withRileys snooker and pool clubs for which 888.com uses its online pokercapabilities to power www.rileyspoker.com. 888.com has also recently launchedmobile, in-flight, and in-hotel casino where customers can access theirfavourite games, not only from their computers but from mobile phones andtelevisions too.

888.com has been named by EGaming Awards as the best Casino Online forfour years in a row, and won 2008 Best Online Operator Award, as well asbeing named Best Online Casino at the UK Gambling Awards, and Best Bettingand Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards. Offline activity sits side by side the onlinebusiness, complimenting 888.com's position as the leading authority in gamingentertainment. 888.com sponsors Shane Warne from the world of cricket.

For further information, please contact Gill Carter at +350-49800 ornewscom@888.com

SOURCE 888.com