GIBRALTAR, October 29 /PRNewswire/ -- One of the world's leading on-line casino operators will use TV as thebackbone of a media campaign to communicate the launch of the largest ever'slots' jackpot.

888 casino online (http://www.888.com/) has mounted a campaign tohighlight the GBP8.88M jackpot that is available when you play its newPirates' Millions game - offering users three completely free spins at theground breaking prize.

Adverts launched this week (October 21st) will show Trigger Happy TV starDom Joly pull on a snorkel and mask to avoid drowning in money as he landsthe prize whilst playing on his laptop.

The ads will initially air on ITV2, ITV3, ITV4 and Channel 5 - withfurther rollout discussions expected after the initial schedule.

The above the line investment for Pirates' Millions follows the successof the company's previous 888ladies campaigns - one of which featured VicReeves, driving high levels of sign up from new players and seeing 888.combrand awareness increase significantly.

The opening burst of Pirates' Millions media will also see 888.com useoutdoor and an extensive online campaign on all UK's main portals to push thePirates' Millions message, and Itai Pazner, Senior Vice President COO888.com, believes the message will engage anyone who enjoys a flutter.

He said: "This is the biggest ever online slots jackpot and everyone whovisits the site will be allowed three free spins the first time they play thegame, without having to deposit any money or enter card details!

"This will offer the unique opportunity for someone to become amillionaire without paying a penny, and we believe it will really appeal toeveryone from on-line casino regulars to those who play the lottery or buythe odd scratchcard.

"The 3 free spins (http://www.888.com/freespins/en/acq.htm) sign up offeris not limited in terms of the number of people it is open to, and thiscampaign is designed to show people the game, get them to have a go and raiseawareness of the staggering jackpot that is available.

"We have started to gain a reputation for producing some fun andmemorable adverts for our 888ladies campaigns - like the recent bingosuperstars which put real woman in celebrity lifestyles, and we want to buildon that.

"Our creative with Vic Reeves showed that TV is a great way to reach ourtarget audience and we believe that Dom Joly's fun-loving image is ideal forcommunicating the messages of Pirates' Millions."

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Further information from Dan on +44(0)121-355-3446 or by email ondan@haslimanntaylor.com