Medium21 announces that the company will be taking an important sponsorship role at the 2005 Radio Music Awards with Aces.com (a subsidiary of Sportingbet, PLC). This year's annual event will be held on December 19 in Las Vegas, Nevada.

Nominee's at this year's ceremony include such acts as 50 Cent, The Black Eyed Peas, Usher, Mariah Carey, Green Day, Linkin Park, and Van Halen. The show will be broadcast live on the NBC Television Network on Monday December 19 at 9 P.M. EST.

As part of the sponsorship for the Radio Music Awards, Aces.com will offer VIP celebrity goodie bags - worth over $25,000. In addition to gratis betting cash of $5,000, this year's bag will also be stuffed with an assortment of luxury gifts, including two complimentary first class airfare tickets, additional airfare for 9 guests, hotel accommodations and VIP invites to the worlds most exclusive Super Bowl party sponsored by Sportsbook.com. The official award bag will be given to presenters and nominees over the weekend backstage at the RMA's.

Thought of by the music industry as the Golden Globes of music award shows because of its casual party-style, this year promises to be even bigger than last according to industry executives. The Radio Music Awards celebrates the popularity of musicians on radio stations nationwide. The selection of nominees is based on the amount of radio airplay the artist receives over the year.

"It's an honor for Aces.com to team up for this exciting event. What better way than to celebrate the end of the year in radio entertainment and the opportunity to show what Aces.com is all about in Las Vegas...winning!" says Marketing Director, Alex Czajkowski for Aces.com

"I like free stuff, too," laughs Vice President of Sales for Medium21 , Jamie Ashe. "It's an integral part of the advertising world right now, at a time when most companies have tightened their traditional advertising and marketing budgets, gifting is a way to position products for maximum impact.”

This event is not only about presenting lavish gifts fit for Hollywood royalty. Being present at the 2005 Radio Music Awards in Vegas is also a plan to raise money for charity. Aces.com will be offering celebrities an opportunity to participate in a charity auction to benefit children in need during the holidays. A celebrity-signed, felt poker tabletop will be up for auction with the proceeds benefiting the “Make a Wish Foundation.”

One person is going to be part of a win/win situation by coming out on top of the bidding action. Not only will the buyer be receiving a one of a kind, celebrity signed poker table directly from the Radio Music Awards; they will also be giving money to aid children in need during the holiday season. The table can be found on eBay under the listing “Celebrity Poker Top” after the event.