Bam Bam Slam, the world's first nonstop, interactive, on-line talent/video game says "no" to advertisers and "yes" to keeping its focus on talent videos for its new on-line social network and on-camera performance game. After months of trying to find a credible on-line talent competition, creator Cliff Schwarz realized that the whole market was laden with advertisements and no real attention was put on the actual contest, "There are enough ads on the Web. Our focus is on creating a great interactive talent game for actors, musicians, comedians... performers of all kinds, that both entertains and inspires artists to become better performers."

One of the challenges in trying to create a website that didn't rely on creating revenue through advertising was finding a format that compelled users to want to keep returning. This led Schwarz to invent a new patent-pending "Slam-style" competition, in which the performers rate each other in small, more intimate matches- 5 players at a time. After advancing six of these rounds, a contestant then wins prize money. Because of this structure, a participant can enter as many videos as they want, as many times as they want.