LONDON, February 16, 2010 /PRNewswire/ -- In a world first, online bookmaker Bodog (http://www.bodog.com)will be offering odds during EastEnders' live show when they reveal whokilled Archie Mitchell. This means fans can not only back who they think 'didit' but they can also follow the odds as they change while the story lineunfolds.

Bodog, who currently have Sean Mitchell as the 2/1 favourite,will continue to bet on the outcome as the show progresses. This type of'in-running' betting has become very popular during sports events but hasnever been done on a soap opera, however, as EastEnders are breaking newground by making the show live on Friday February 19th the opportunity isthere for fans to bet and watch!

Keith McDonnell, Managing Director for Bodog Europe, commented: "Bettingis no longer just about football and horseracing with odds offered on BigBrother, the X Factor and Britain's Got Talent but to be betting live on asoap opera is taking it to a new level. Hat's off to the producers ofEastEnders - it is a huge undertaking to do a show like that live and we hopewe will be adding some spice to it as the odds change on different characterswhile the plot thickens."

For further information please call Ed Pownall, BodogBrand'sInternational Press Office (London), on +44-7825-064776.