STOKE ON TRENT, England, June 21, 2012 /PRNewswire/ --





bet365 has announced the launch of Sprint Poker, a new format of Hold'em poker which vastly increases the pace of the game compared to standard tables. bet365 is the first room in the iPoker network to offer Sprint, allowing its players to try the fast-paced format on bet365-exclusive tables.

The central idea of Sprint Poker is the elimination of waiting time between hands. When a player folds, they are joined by a different set of opponents and a new hand begins immediately. Rather than joining a conventional cash table with a fixed number of seats, when a player joins a Sprint table they become part of a larger pool of players each of whom is constantly reallocated to ensure the action is continually moving.

"We're excited by the launch of Sprint and we think that our players will be too," said Steve Ibberson, Managing Director - Gaming at bet365. "We want to provide the latest innovations so it's great to be first into the market with Sprint: it keeps us ahead of the competition. With this format, even if you've got the same amount of time to play, you can play more hands and make more decisions; so it's more intense than normal poker."

Offered in both no limit and pot limit variations, Sprint is available now in the bet365 poker lobby.

About bet365

bet365 is one of the world's largest online gambling groups with over seven million customers worldwide. bet365 offers a Poker experience that's unrivalled. The Group employs over 1,700 people and is the UK's seventh largest private company.

At the iGaming Business Affiliate Awards 2012, bet365 won Best Overall Affiliate Programme and Best Overall Affiliate Manager, following on from similar success at the 2011 ceremony.

In both 2010 and 2011, bet365 came top in eGaming Review's Annual Power 50.

Visit bet365 [http://poker.bet365.com/?affiliate=365_106753 ]

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Customer Services: +44-(0)8000-288365