ZUG, Switzerland and LINZ, Austria, November 17 /PRNewswire/ -- The international sports marketing company Infront Sports & Media - EHFEURO marketing partner of the European Handball Federation (EHF) - hassecured bet-at-home.com, the Austrian-based betting company as a new OfficialPartner of the EHF European Handball Championships (EHF EURO).

The sponsorship agreement covers the 2010 (19 - 31 January) men'stournament in its home territory of Austria. It contains a comprehensivepackage of rights including: board advertising; floor advertising and brandexposure in print media.

bet-at-home.com plans to activate its involvement in handball with arange of on-site promotional activities as well as having its logo on theofficial Event Homepage http://www.ehf-euro.com.

bet-at-home.com CEO, Jochen Dickinger commented: "After our successfulinvolvement with other top handball properties, including the EHF ChampionsLeague and the IHF World Championship, the sponsorship of the EHF EURO wasthe next logical step within our sponsoring strategy. As Official Partner ofthe EHF EURO we will be able to communicate effectively in our core marketsin Eastern Europe, Germany and Spain to the strong media coverage."

EHF Secretary General, Michael Wiederer, welcomes bet-at-home.com onboard, "The EHF EURO Events belong to the top sponsoring platforms in the EHFportfolio, providing significant brand exposure and activation potential forOfficial Partners. We are extremely pleased that bet-at-home.com furtherincreases its committed to European handball and I am sure that theobjectives set will be reached."

Stephan Herth, Executive Director Summer Sports at Infront, said: "Thissponsorship is a perfect fit - handball is amongst the most popular teamsports in Europe and bet-at-home.com is one of the continent's most popularbetting providers. We are looking forward to a long-term partnership and willdeliver high quality services around the event to bet-at-home.com, helpingthem to get the most out of the sponsorship."

Cumulative television viewing audience exceeded 1.2 billion

The EHF European Handball Championships takes place every two years andbrings together the best men's and women's handball teams in Europe.

The 2008 event was the most extensively covered and viewed tournament inthe history of European Handball Championships. Infront Sports & Media hadsecured broadcast agreements with more than 70 broadcasters, including arecord number of radio stations.

Overall, the tournament was broadcast in 85 territories - particularly inEurope, the Middle East and Asia - with 1,100 programme hours watched by acumulative television viewing audience of more than 1.2 billion. This magicbillion-plus figure now stands as the new viewing record for a singleEuropean Championship event and equals the combined viewing audience fromboth the men's and the women's tournaments in 2006.

About bet-at-home.com

bet-at-home.com AG is part of the Mangas Gaming group, a leading Europeancompany in online gaming and sports betting. With currently 1.8 millionregistered users from all European countries and listed on the Frankfurtstock exchange, the company is one of the most popular betting providers inEurope, especially Eastern Europe and German speaking countries.bet-at-home.com AG has holdings in Germany, Austria and Malta and offerssports betting, casino, games and poker on http://www.bet-at-home.com.

        Contact:    Mag. Claus Retschitzegger    Corporate Communications & Legal Affairs    bet-at-home.com Entertainment GmbH    Tel. +43-732-901-510-24    Mobile +43-676-840-988-109    Fax +43-732-901-510-01    retschitzegger@bet-at-home.com    http://www.bet-at-home.com