LONDON, January 6 /PRNewswire/
-- BETFAIR, the world's biggest betting community, has announced the launch of the first betting application for TVs running the Yahoo!(R) TV Widget Engine. Seeing the importance of this emerging interactive platform, Betfair has created a specialist interactive TV team to lead innovation of this TV technology. By the end of 2010, industry analysts Futuresource Consulting forecast that there will be 15 million connected TVs in Europe.*

"TVs are the centre of home entertainment and live sport on TV drives ourbusiness. The way people interact with their televisions is changing. Ourinvestment in this exciting new platform ensures that Betfair is an integralpart of the future of Internet-connected TV," says Simon Miller CEO BetfairTV Ltd.

"Yahoo! is the trusted partner for publishers who want to take advantageof our global distribution channels and advancements in building a worldwidedeveloper ecosystem for publishing and distributing new and innovative TVWidgets," said Arlo Rose, senior director of product management and design,Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widgetprovides sports enthusiasts with an online entertainment experience toenhance their sports television watching."

Betfair is demonstrating its football betting application at 2010International Consumer Electronics Show (CES) - http://www.cesweb.org/ - 7-10January 2010, Las Vegas Convention Centre.

About Betfair: (http://www.corporate.betfair.com)

Betfair is the world's biggest online betting community and pioneered thefirst successful betting exchange in 2000. Driven by cutting-edge technology,Betfair enables customers to choose their own odds and bet even after theevent has started. The company now processes over six million transactions aday from its two million registered customers around the world. In additionto sports betting, Betfair offers a portfolio of innovative productsincluding casino, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by theConfederation of British Industry and remains one of the only betting companies to win a Queen's Award for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.

Betfair currently employs over 1,500 people, principally in London, Maltaand Tasmania. The company is a licensed betting operator in the UK, and holds licenses in Australia, Germany, Austria, Italy and Malta.

*For information on Futuresource Consulting researchvisit:http://www.futuresource-consulting.com/press/2009-12_ConnectedTV_release.pdf

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