Betfair to Join Jadestone''s New Dice Network

07 May 2009

STOCKHOLM, May 6 /PRNewswire/ -- Jadestone Networks, the Nordic-basedowner and operator of the multiplayer gaming networks DiceArena and GamArena,today announced that Betfair has agreed terms to become a distributionpartner.

Betfair will integrate to the DiceArena gaming network after the summerwhere it will sit alongside existing Jadestone Networks' distributionpartners such as bwin, Nordicbet, PAF and Gala Coral. The DiceArena networkhas seen steady growth since its hard launch in Q1 this year and togetherwith the GamArena network has helped Jadestone to record a year on yearincrease in unique cash player numbers of an impressive 116%.

"Betfair is very excited to reach agreement with Jadestone to offer theirDiceArena platform to our two million registered customers," said Steve Ives,Managing Director of Betfair Games. "Betfair prides itself on offering itscustomers choice, value and control and by giving them access to theinnovative multiplayer table games offered through DiceArena this willenhance the customer experience even further."

"We are very pleased to announce Betfair as a future partner on theexpanding DiceArena network," said Andrew Pegler, UK Director at Jadestone."We are proud of our existing partner portfolio and Betfair representsanother top tier operator keen to tap into our supply of next generationmultiplayer games."

In partnering with Betfair Jadestone anticipates a significant increasein the player liquidity levels of its DiceArena network that is alreadybenefitting from its strategy of creating robust iGaming networks and gainingsynergies from interconnecting their liquidity. Today across DiceArena andGamArena Jadestone delivers multiplayer games to an online audience of wellover 2,000 simultaneous players and the company is set to announce moredistribution partners within iGaming that will boost these numbers further.

About Jadestone

Jadestone is a leading developer of fully managed online game solutions.From great games to secure backend, Jadestone delivers quality services toboth players and distribution partners. Jadestone's expanding portfolio ofproducts include the innovative DiceArena(TM) dice games network; theacclaimed GamArena(TM) skill games network; Championship Manager Online(TM) -the football management game; and several innovative mobile games.Headquartered in Stockholm, Sweden, the company is privately owned andfunded. For more information about Jadestone and its products, please go tohttp://www.jadestone.se.

About Betfair (http://www.betfair.com)

The Betfair group of companies ('Betfair') offers a global portfolio ofgambling products and services. This includes the world's leading bettingexchange (a concept pioneered by Betfair), which is provided in the UnitedKingdom. Betfair's other betting platforms include a bookmaking operationprovided from Malta and a second betting exchange in Australia.

Separately, Betfair's established gaming products include Betfair Poker,Betfair Casino and a number of exchange-enabled games. All of these areoffered from Malta.

Betfair currently employs over 1,350 people, principally in London, Maltaand Tasmania and is a licensed gaming operation in the United Kingdom,Australia, Malta, Italy, Austria and Germany.

    For more information please contact:    Andrew Pegler    UK Director, Jadestone Networks    andrew.pegler@jadestone.se    +44-7793-00-58-64    Richard Bloch    International PR Manager, Betfair    Richard.Bloch@betfair.com    Phone: +00-356-2271-3062    Melissa Ross    Lyceum Media    +44(0)207-976-6469    Melissa@lyceummedia.com

SOURCE Jadestone Networks and Betfair

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