Jackpot Gaming Limited today launches a new online bingo site at www.BingoBoogie.co.uk. Designed to appeal to a young, female audience, Bingo Boogie will offer three 90 ball bingo rooms on launch as well as complimentary games including Blackjack, Slots and Video Poker.

Founded by two former directors of Elektronik Media Services, a London-based casino marketing services company, Jackpot Gaming aims to make Bingo Boogie the definitive destination for the 18-35 working professional female audience which has been ignored to date by the burgeoning online gambling market.

“We believe that the online Bingo industry in the UK is set to sky rocket over the next two years and, in terms of customer acquisitions, may even outstrip poker,” explained Sarah-Jane Connors, Director of Marketing at Jackpot Gaming Limited. “Bingo Boogie has the opportunity to be the young female equivalent to the more male-orientated sites like Party Poker and 888.com - and a lot more fun than either!”

The site's stylish, contemporary look draws its inspiration from classic 70's designs to create an online destination that instantly appeals to a female audience used to fun nights out with their mates. Initially aimed squarely at the domestic market, Bingo Boogie offers the traditional 90 ball bingo games rather than the 75 ball versions from the US that commonly appear on other sites targeting a UK audience. Players can buy a card for as little as 10p with games beginning approximately every 5 minutes.

“In their rush to market, the some of the bigger brands involved seem to have missed the point when it comes to taking bingo online,” continued Sarah-Jane Connors. “It's not like other forms of online gambling - the audience is vastly different and so is what they are looking for. A successful site needs to combine having fun with low stakes, game education, good chat and lots of prizes. This audience is no less savvy than their male counterparts and you ignore them at your peril.”

Bingo Boogie is looking to garner a slice of a global market estimated to be at least £90m and on launch will be employing a variety of acquisition channels including affiliate marketing and paid for media. Regarded by many as crucial to the success of an online bingo site, Bingo Boogie has invested heavily in acquisition and training for its 10 experienced Chat Managers (CMs) who monitor and manage chat rooms and dish out extra prizes throughout the day.