AskMen.com and Bluff Magazine, the market leading poker magazine worldwide, have signed a deal to showcase content on AskMen.com's online poker channel.

AskMen.com, the largest men's portal on the Web, reaches over 5 million unique readers a month. That audience will now have access to Bluff Magazine's collection of celebrity interviews and tips from professional players and poker experts. AskMen.com's hookup with Bluff is the latest in a long line of deals with market-leading brands such as MSN, AOL and Google.

Bluff Co-founder and Publisher Eric Morris offered a comment on the arrangement: “We're very excited about this deal and it illustrates just how popular poker is right now. We wanted to showcase our content to an audience who have yet to be exposed to Bluff Magazine and are interested in learning more about the game.”

James Bassil, an editor at AskMen.com, shared Morris' enthusiasm: “Bluff Magazine has established itself as the go-to publication for poker players, just as AskMen.com has established itself as the number one source for male lifestyle content. It makes our partnership a logical one.”

The AskMen.com poker channel is live and currently featuring an interview with poker pro Daniel Negreanu.