Mix a dash of magic with the allure of poker and you get Rich Ferguson, award winning sleight of hand magician, as the newest featured columnist for Bluff magazine.

"I bring some entertainment, style and ex-psyche-ment to the poker table," said the ever-enthusiastic Ferguson. "Having a regular column in Bluff magazine allows me to illustrate to poker players worldwide the versatility and appeal of chip tricks and other poker stunts." Ferguson is a long-time poker player and World Record Holder for coin rolling.

Bluff magazine reaches the largest targeted audience of poker players of any publication in the U.S. With a circulation of over 200,000 copies, adding Ferguson's featured column will provide photos and detailed instructions on many of the favorite poker tricks - anti-gravity to card spinning - exhibiting the flashier side of poker.

Ferguson's poker chip tricks can be viewed up close and personal by purchasing Official Poker, Inc.'s DVD, Chip Tricks. Visit http://www.chiptricksonline.com to order online. Chip Tricks is also available for wholesale distribution.

Ferguson's first column for Bluff magazine will be on newsstands April 1, 2005.