The show that was slated to rock the socks off reality TV has been revealed as a hoax.

Calvin's Heir, the reality show where nine women compete to birth a baby worthy of inheriting the Bodog Empire is an April Fool's gag pulled off by Calvin Ayre himself.

“Being surrounded by nine wailing babies? Not in this lifetime,” said Bodog's billionaire founder.

“Although I'm sure the networks will be sniffing this idea out and turning a perfectly hilarious April Fool's joke into yet another insane reality TV show - one I wouldn't star in for all the money and fame in the universe.”

So the still eligible Ayre has not knocked up nine women. He will not choose the baby worthy of becoming his namesake, and they will not be living in a house together fighting over ice cream sandwiches.

The artificially large ladies featured in the show's faux promo video are, in fact, Bodog staffers who (as far as we know) have not agreed to, um, provide the boss with an heir.

To see all their crazy fetal attraction action, including the extended, behind-the-scenes blooper reel, visit www.calvinsheir.com

It's fun. It's sexy, and we promise, no lactation!