MANCHESTER, England, August 20, 2010 /PRNewswire/ -- Bookies areexpecting millions of pounds to be gambled on this year's X-Factor.

The talent competition's seventh series starts this Saturday andaccording to Mark Pearson from Betfred.com it's going to be a record breaker.

"The British public now vote for their favourite with their wallet.Millions will be gambled on the hopefuls and we'll be taking on extra staffto cover results night. Punters steam in on the next act to be eliminated."

Betfred.com have already priced up who will be the winning manager, withSimon Cowell the favourite at 15/8 and Cheryl Cole ,who won last year withJoe McElderry, the second favourite at 15/8.

Mark Pearson added, "As soon the first note is hit or missed in theauditions we will open the market on the winner. We will be bettingthroughout the auditions, boot camps, presenter houses' visits and of coursethe live shows. Hopefully us bookies won't be out of tune because last year'swinner Joe McElderry cost us a few quid."

    Which manager will win The X Factor 2010?    Simon Cowell          15/8    Cheryl Cole            2/1    Danni Minogue          7/2    Louis Walsh            4/1

Which manager will be the first to have all of their designated actseliminated from The X Factor 2010?

    Louis Walsh            7/4    Danni Minogue          2/1    Cheryl Cole            7/2    Simon Cowell           4/1    Contact: mark.pearson@betfred.com

SOURCE Betfred.com