NEW YORK, May 11 /PRNewswire/ -- Bernie Madoff's US$65 billion Ponzi scheme surprised the global economicmarketplace and left many wondering how they missed out on their own chanceat riches. Now anyone can try their hand at creating and managing a Ponzischeme with Cellufun's new "Made Off" game for mobile phones. The game isaccessible on all mobile phones and carriers by enteringhttp://wap.cellufun.com/madeoff on your phone's browser or by visitingwww.cellufun.com/madeoff on the web.

Cellufun has the largest mobile virtual community in the world, wheremillions of people play dozens of different social games and connect witheach other.

"Made Off" allows players to set up and manage their own Ponzi schemes.Aspiring Madoffs recruit their friends and other Cellufun users to investtheir hard-earned CelluPoints, Cellufun's virtual currency. The enticement ofa high yielding interest rate encourages players to invest in each other andwithdraw money just like in a real Ponzi scheme. Players unable to makeinterest payments will go bankrupt and lose all of their investors' virtualmoney.

"Made Off" lasts until around the time Bernie gets the book thrown athim, presumably some time in June. "The Feds" will eventually break up all ofCellufun's Ponzi schemes and shut down the game. Each fund manager will getto keep the money currently invested in their fund while each investor inthese funds will lose their principal CelluPoint investment, keeping anyinterest they've earned. The game is a tongue-in-cheek look at the Madoffscandal and others like it, allowing players to have fun while learning howPonzi schemes really work.

"Cellufun's Made Off game taps into the curiosity and emotion that mostpeople have about the Bernie Madoff story. He orchestrated the largestinvestment scheme in our lifetimes, but the average person can't relate tohow he did it," said Neil Edwards, CEO of Cellufun. "Made Off is designed toallow anyone with a phone or computer to become their own 'Bernie' andliterally reenact his fraud in a fun game with their friends. It'sentertaining, educational, and plays on the edgy side of a person's personaland financial choices. I cannot wait to see if I can beat Bernie."

About Cellufun

New York-based Cellufun is one of the world's largest mobile communitieswhere people socialize, play games and buy virtual goods for self-expression,gifting and competitive advantage. People around the world can access theCellufun platform on any mobile network, on any phone, and in more than 10languages to create personal avatars, compete, collaborate, chat, andcelebrate special occasions. Cellufun partners with mobile operators andmedia companies such as MetroPCS, AOL, and Gannett to deliver brandedentertainment and custom-designed mobile marketing solutions. With over 200million monthly page views, Cellufun offers a unique brand-buildingopportunity for media, marketers and agencies seeking to broaden their reachto the ever-present "third screen."

*Editor's Note: Screen shots of Made Off are available upon request.