VIP Casino (www.vipcasino.com) have redefined the standard for bonusing casino players online with their unique 1%/10% bonus structure. Under this structure, players receive either 1% of their winnings or 10% of their losses in a retrospective bonus on the 1st of each month. This promotional idea, called the Ultimate Cash Reward Program, is currently being run in conjunction with a generous 100% match deposit bonus and Players Club bonus and has already caused quite a stir in the industry.

Casino Manager Kate Berkeley explained in a recent interview how this Cash Reward program allows VIP Casino to be more generous with their players, awarding them for their loyalty. "Online casinos have long had to set strict guidelines which players must follow to qualify for bonuses; however the Cash Reward program is a retrospective bonus which isn't subject to abuse, so we can afford to be more generous with our rewards. This program is designed to benefit all players and ensure that everyone in VIP Casino is treated like a VIP!

Cash Rewards have been part of the ‘high rollers' packages at other casinos before, but VIP Casino is the first to bring high roller reward schemes to every member of the casino. The casino's name is more than just a name and their unique Ultimate Cash Program proves it!

The Cash Rewards program pays the full expected 1% on monthly net winnings and 10% on monthly net losses without having to impose restrictions which are seen with promotions such as match deposits.

Admittedly, Ms Berkeley knows that there is still a lot of player education ahead of her to make people realize that their 1%/10% Cash Reward program is better value than bonus money up front, and she is committed to telling players that they deserve better value.

According to a recent GamblingOnlineMagazine.com survey, 19% of online gamblers already prefer a Cash Rewards program to deposit bonuses, and it's Berkeley's mission to educate the rest.