LONDON, August 4 /PRNewswire/ -- On August 12, leading online poker room CelebPoker.com willmove its poker operations from Boss Media to Playtech's iPoker network,boosting monthly guaranteed online poker tournaments to well over $20million.

The move comes after the UK-based company conducted a detailedreview of its existing online operations, before concluding that customerswould benefit greatly from the cutting edge technology offered by Playtech.The advanced software platform includes a huge range of gaming and tablefeatures that will enhance the poker experience for all players.

Immediate benefits to the players include, being able tocompete against 35,000 other cash players on the tables and becoming part ofCelebPoker's VIP Club - one of the most aggressive and competitive rewardsprogrammes of any internet poker room. In addition, the poker room will beunveiling an exciting new tournament schedule, which will give players thechance to compete for incredible cash prize pools and progressive jackpotsand win sponsored packages to play in the world's most coveted poker events.

"Since 2003, we have always tried to offer our players thebest possible poker experience available on the internet," said DavidDonovan, Founder of CelebPoker.com. "And after many successful years withBoss Media, we felt that the game had moved on and we needed to offer ourplayers more. The iPoker network is held in very high regard by our valuedcustomers. So we listened to them."

"This represents a great move and a major step forward forCelebPoker. Not only will players benefit from monthly jackpots that are 20times greater than before, but some of the promotions and sponsored packageson offer [to showcase live poker tournaments] are breathtaking."

The fact that iPoker is the fastest growing network in theglobal gaming market was the driving force behind CelebPoker's decision tomove to the Playtech offering. It is also the first signal of intent asCelebPoker look to challenge industry front runners Pokerstars and Full Tilt,on their mission to make online poker bigger, better and more accessible forall players.

David Donovan added, "To celebrate the move over to iPokerwe'll be hosting a Welcome Freeroll poker tournament worth $10,000, onSeptember 17th. This will be open to all depositing players, giving them theopportunity to test out the all new CelebPoker absolutely free. Good luck."

Notes to Editors:

About CelebPoker

CelebPoker is the online poker room of choice for those poker players whoonly want to experience the very best. Established in 2003, CelebPoker.comwas voted the Best Poker Support 2008 by readers of Gambling Online Magazineand is an exciting, fully licensed and regulated internet poker room. Ourinnovative free poker software and has been developed to make online pokermuch easier, much richer and much more fun for CelebPoker players.

For further information please contact

Julian Bewley, email julian@celebpoker.com

http://www.celebpoker.com