LAS VEGAS, July 22/PRNewswire/ --DataMentors LLC (www.datamentors.com), a full-service Data Quality and Data Integration solutions company, launched DataPoint CASINO MARKETING, a bundled enterprise-level data cleansing and business intelligence solution ideally suited to casinos with 50,000 to 2,500,000 players.

DataMentors unveiled DataPoint at the Casino Direct Marketing Association (Casino DMA) July Membership meeting held in conjunction with the Casino Marketing Conference 2010's annual trade show and reception in Las Vegas. DataMentors co-sponsored the event with the Casino DMA at the Paris Las Vegas on July 20.

DataPoint, a customizable solution for a variety of industries, was developed as a response to numerous inquiries for a scaled-down version of DataMentors' world-class data quality and marketing analytics software solutions. Offered as a lighter, less-expensive version of these more robust products, DataPoint processes fewer data fields and records as compared to DataMentors' typical enterprise-level tools.

"We invested substantial resources to bring an enterprise-tested product like this to the market," said Pete Giraldi, DataMentors' Senior Vice President of Sales and Marketing. "DataPoint CASINO MARKETING fills a niche in the gaming industry, allowing casinos of all sizes to have access to data analytics and marketing intelligence tools."

Doug Abbott, President of Casino DMA, said "the $2,000 monthly service fee for DataPoint should be very attractive to casino owners. There are very few comparable data cleansing and marketing analytic product suites at this competitive price point." Abbott added, "DataMentors has developed a powerful solution that analyzes player behaviors and transforms the data into revenue-generating decisions. This is exactly what casino owners and operators have been asking to have developed."

About The Casino DMA

The Casino Direct Marketing Association is the premier association in the field of casino marketing. Casino DMA provides leadership in encouraging growth and profitability of casinos that use direct marketing methods and the suppliers to those casinos; assures that its members adhere to high ethical standards; and advances the interests of its members globally to consumers, businesses, the media and governments.

About DataMentors LLC

DataMentors is a leading provider of database preparation and marketing analytics solutions. DataMentors' integrated suite of products generates a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices.

For more information visit www.datamentors.com or contact Larisa Bedgood, Sales and Marketing Coordinator, +1-813-960-7800

SOURCE DataMentors LLC