LONDON, September 7 /PRNewswire/ -- Devilfish Gaming Plc, the PLUS market-quoted online gaming company(DEVP), today launched Devilfish Services, a new business unit dedicated tooffering consultancy within the business-to-business gaming markets.

The company has a team of talented gaming executives with many years ofonline and offline gaming experience on both the B2B supplier side and theB2C operator side. With their extensive knowledge of building businesses fromscratch, from the initial funding requirements, through business planning,marketing strategy, marketing planning, staff recruitment and supplierselection, the team offers a wide array of consultancy services including:

        - Business & Financial Planning    - Business Analysis and Requirements Specification    - Online Marketing & Planning    - Search Engine Marketing    - Design of Affiliate Programs    - Market Research    - Market & Competitor Analysis    - Customer Promotions and Bonus Programs    - Web Site Functional Specification & Design    - Product and Channel Management    - Regulatory & Certification Review    - Supplier Product Reviews and Selection

Devilfish Services is currently active with a number of clients in theland-based casino and online gaming markets.

Paul Barnes, CEO of Devilfish Gaming Plc, said, "We are unique, becausewe both operate an online gaming business and share that know-how withselected businesses in non-competing markets using high-calibre in-housemanagement consultants. The market environment is changing and we arediversifying to benefit from the new opportunities in B2B alliances."

For further information please contact services@devilfish.com.

About Devilfish Gaming

Devilfish Gaming Plc (Ticker "DEVP") takes its name from the well knownpoker professional David "Devilfish" Ulliott, who is active in promoting thebusiness. Ulliott is one of Europe's best known, entertaining and recognisedpoker players with many large wins including World Series of Poker and WorldPoker Tour titles to his name. The company is publicly quoted, having floatedon London's PLUS market in March 2008. The company does not accept wagersfrom the U.S.A.

For further information please contact brendan.murray@pokermediaconsulting.com +353-863057469.