LONDON, September 11 /PRNewswire/ -- Dragonfish (http://www.dragonfishtech.com/), 888's independentB2B division, has signed a long-term agreement with Harrah's InteractiveEntertainment, Inc. ("HIE"), a subsidiary of Harrah's Entertainment, Inc.("Harrah's"), to provide its market leading online gaming services.

Dragonfish will use its Total Gaming Services approach tosupport the UK launch and roll-out of the World Series of Poker ("WSOP") andCaesars Casino brands.

Dragonfish will deliver its market leading poker and casinosoftware, ePayments, CRM, Customer Support and VIP services, creating aplatform to grow the WSOP and Caesars casino brands online.

"This is a ground breaking deal for 888 and demonstrates ourability to provide real value to globally renowned, land-based casinos andtheir leading brands," said Gigi Levy, Chief Executive Officer of 888. "Wehave the structure in place to realise our B2B division's full potential overthe next 18 months and beyond and today's announcement of our partnershipwith an industry giant is further vindication of this strategy."

"As we develop and roll out our interactive strategy, we havechosen to work with 888, primarily for their world-class technology,scalability, and a strong commitment to compliance, and responsible gaming,"said Mitch Garber, Chief Executive Officer of HIE.

        ABOUT DRAGONFISH    - Dragonfish is a leading provider of Total Gaming Services -      Games & Technology; Operations; Marketing and ePayments - with an       unique heritage within one of the world's leading B2C brands, 888    - Games covered by Dragonfish include Casino, Poker, Bingo,      Sports and Quickplay    - Dragonfish has unsurpassed operations and marketing      knowledge in the gaming industry    - For further details see http://www.dragonfishtech.com, or contact      through sales@dragonfishtech.com

ABOUT HARRAH'S INTERACTIVE ENTERTAINMENT (HIE)

Harrah's Interactive Entertainment, Inc was formed in 2009 asa subsidiary of Harrah's Entertainment, Inc., to manage the global growth ofthe World Series of Poker (WSOP). Taking the best in class brands ofHarrah's, along with its industry-leading Total Rewards customer loyaltyprogram, HIE will develop interactive strategies to grow and reach newcustomers.

        Contacts    888                                           +350-200-49-800    Gigi Levy, Chief Executive Officer    Aviad Kobrine, Chief Financial Officer     Bell Pottinger Corporate & Financial          +44-20-7861-3232    Ann-marie Wilkinson / Nick Lambert / Andrew    Benbow     HIE                                           +1-702-407-6344    Seth Palansky, Communications Director        spalansky@harrahs.com