LONDON, January 25 /PRNewswire/ -- Dragonfish (http://www.dragonfishtech.com), the independentB2B division of 888 Holdings Plc, today announces an agreement with LexOnline Entertainment Limited, a subsidiary of Centric Multimedia SA('Centric'), for the provision of online casino and poker. The offering isaimed at territories in the South and Eastern European market, an area wherethere is significant potential for online gaming.

The two brands, http://www.lexpoker.com andhttp://www.lexcasino.com will launch in a variety of languages and Dragonfishwill supply the casino and poker software, back office technology, fraud andrisk management, e-payments processing systems and customer support (a 24/7service including email, phone and live chat).

Centric, who engages in the distribution of multimedia andsoftware and is listed on the Athens Stock Exchange, has significantinvestments in online gaming companies operating in the South EasternEuropean market, and has been active in the sector since 2007. Centric, whichsaw a 29.5% increase in turnover across the first 3 quarters of 2009 toEUR546.7m, will use their local expertise to market the sites through asignificant multi-channel marketing campaign.

Gabi Campos, Managing Director of Dragonfish, said:

"Dragonfish has a strong track record in launching localisedgaming solutions tailored for emerging markets. The decision by Lex OnlineEntertainment to select Dragonfish is a further endorsement of our industryleading games and back office technology. We believe that Centric Group'sonline gaming investment and local market knowledge, combined withDragonfish's comprehensive online gaming operation infrastructure, skills andexperience, creates a partnership that has significant potential forhttp://www.lexpoker.com and http://www.lexcasino.com to become leadingplayers in the South and Eastern European markets."

Rodolfo Odoni, CEO, Centric, said:

"We are delighted that our subsidiary, Lex OnlineEntertainment, has selected Dragonfish as its partner to relaunch the "Lex"brands. With the technological and operational support of a very professionalpartner we maintain the highest expectations for rapid growth."

About Dragonfish

        - Dragonfish is the independent B2B division of 888 Holdings      Plc    - Dragonfish is a leading provider of Total Gaming Services -      Games & Technology; Operations; Marketing and ePayments    - Games covered by Dragonfish include Casino, Poker, Bingo,      Sports and Quickplay    - Please see http://www.dragonfishtech.com for further      details, or contact through sales@dragonfishtech.com