LONDON, September 28 /PRNewswire/ -- Dragonfish(http://www.dragonfishtech.com/), the independent B2B divisionof 888 Holdings Plc, announces the signing of an exclusive agreement withTsogo Sun Gaming Group (TSG), one of the largest hotel and entertainmentgroups in South Africa, to provide total gaming services for the land-basedTSG's first move into online gaming.

The two companies will set-up a joint venture in South Africa, initiallywith a licensed offering in the regulated sportsbook arena. The partnershipwill also launch casino, poker and bingo once a more developed regulatoryregime is in place in South Africa.

Dragonfish will provide TSG with comprehensive gaming solutions;including games, technology, payment processing systems, call center,customer relationship management, online marketing and business analytics.This cutting edge collaboration between a world-class online gaming providerand a leading land based operator, will also enable the joint offering toinclude services such as:

* integrated databases for CRM and marketing

* * the combination of online payment methods with membership cards

As part of the venture, the two companies will market 888's brand inSouth Africa and a new online brand for Tsogo.

TSG has significant reach across a wide audience in South Africa, with anaverage annual footfall of over 21 million people across the group's sevencasinos. Distribution through TSG casinos and hotels will provide Tsogo and888's B2C products with a large user-base in South Africa and a strongpresence in the country.

Gabi Campos, MD of Dragonfish, said:

"Dragonfish's technology infrastructure provides an excellent platformfor partnerships with land based casinos. This partnership is the first ofmany targeted at regulated markets, where Dragonfish's partners operate underlocal licenses and enjoy the benefits of such regulatory arrangement. TSG'scasinos provide a world-class, personalised gaming experience, and throughpartnering with Dragonfish we can provide them with cutting-edge onlinegaming solutions to convert their strong brand into a successful position inthe online gaming world."

Marcel von Aulock, CFO of Tsogo, said:

"Tsogo is a dynamic and innovative leader of gaming in South Africa soour move into online gaming is a natural progression for the business.Dragonfish has a proven pedigree in online gaming technology delivery andthis partnership provides an excellent platform to expand our offering."

        Contacts:    Dragonfish    Gabi Campos     +350-200-49-800    Bell Pottinger    Nick Lambert    +44-20-7861-3232