Dragonfish Signs Strategic Agreement With Phumelela Gold Enterprises

13 May 2009

LONDON, May 11 /PRNewswire/ -- Dragonfish, the independent B2B division of 888 Holdings Plc,today announces the signing of a strategic agreement with South African basedPhumelela Gold Enterprises(PGE), one of the world's largest pari-mutuelhorseracing and tote betting organisations, to provide a comprehensivesportsbook offering. The offering will be followed by the introduction ofcasino, poker, bingo and quickplay games once a more developed regulatoryregime is in place in South Africa.

Dragonfish will also distribute globally the Horseracing Poolsand Live Racing Streaming from tens of tracks globally for which PGE ownsexclusive distribution rights, through Dragonfish licensees and via 888.com.

Dragonfish will provide PGE with its market-leading e-paymentsservice and back-end software, which allows swift integration into 888'sshared wallet, cashier and customer support systems.

The agreement is another example of Dragonfish's ability towork with companies who work under governmental licensing, following theground breaking agreement for the New Football Pools in the UK with SportechPlc. The deal harnesses Dragonfish's e-payments expertise in emergingterritories, which has been built up through several years of successful workin Latin America, together with PGE's substantial gaming shop infrastructure.

PGE will provide significant distribution and marketingoutlets for this strategic partnership. The partners in PGE, Phumelela Gamingand Leisure Ltd and Gold Circle (Pty) Ltd, conduct horseracing and/or totebetting in all of South Africa's nine provinces, running eleven racecourses,nine training centres, over 400 tote outlets, three telephone-betting centresand two online tote betting sites.

Gabi Campos, Managing Director of Dragonfish, commented:

"Horseracing is the largest sector in worldwide sportsbetting, and we are delighted to work with a global leader in this area.Phumelela has a huge user-base in South Africa, and this deal will ensurethat they have the best tools available with which to provide their customerswith a cutting edge online gaming offering."

Rian du Plessis, Group CEO, Phumelela Gaming and LeisureLimited:

"As a recognised world leader in harnessing the latesttechnology to globalise horseracing, we are very happy to sign with a partnerthat can provide us with market-leading technology to expand our offeringworldwide. Working with Dragonfish going forward will help us to diversifyour online offering and build on our current success."

        About Dragonfish    - Dragonfish is the brand name for 888 Holdings Plc's B2B business and is       a separate division within 888    - Dragonfish is a leading provider of Total Gaming Services - Games &       Technology; Operations; Marketing and ePayments - with an unique      heritage within one of the world's leading B2C brands, 888    - Games covered by Dragonfish include Casino, Poker, Bingo,      Sports and Quickplay    - Dragonfish has unsurpassed operations and marketing      knowledge in the gaming industry    - Please see http://www.dragonfishtech.com for further details, or       contact through sales@dragonfishtech.com    About Phumelela    - Phumelela Gold Enterprises (PGE) is a joint venture between South       African horseracing and tote betting operators Phumelela and Gold      Circle.    - PGE is managed by Phumelela and owns the domestic and international       broadcast and information rights to South African horseracing. PGE also       sets fixtures for all South African racecourses and owns and manages      Tellytrack, South Africa's domestic horseracing TV channel.    - PGE has acquired the worldwide betting-related broadcast rights to 30       of the UK's 60 racecourses (the Racing UK rights), including nine of       the 12 "Super" tracks from Racing UK (RUK).    - PGE, in partnership with Racing UK and the UK tote (Totesport), offers       a daily racing-betting package to the global market on South       African-based TV channel Racing International, which is beamed via      satellite across six continents.

        Contacts:    Dragonfish    Gabi Campos, Managing Director                +350-200-49-800     Bell Pottinger Corporate & Financial    Ann-marie Wilkinson / Nick Lambert / Andrew   +44-20-7861-3232    Benbow

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