Electronic Game Card, Inc. and Bally Technologies Sign Worldwide Licensing Agreement

05 December 2009

IRVINE, Calif. and LONDON, Dec. 4 /PRNewswire-FirstCall/ -- Electronic Game Card, Inc. ("EGC") (OTC Bulletin Board: EGMI), announced today that it has signed a worldwide licensing agreement with Bally Technologies, Inc. ("Bally") (NYSE: BYI), a leading designer, manufacturer, operator and distributor of advanced gaming devices, systems and technology solutions. The licensing agreement provides EGC with an immediate increase to its library of games with well-known product from Bally IP brands.

Anna Houssels, Executive Vice President of Sales for Electronic Game Card, Inc., commented, "This licensing agreement launches our relationship with one of the premier gaming companies in the world. We anticipate that this is only the beginning of a long, deepening and prosperous relationship. Bally games are known around the world with some of the best played games including Power Progressives(TM), Quick Hit(TM), Goldbeard's Treasure(TM), Mermaid's Treasure(TM), the Greek Heroes series, the Outdoor Wild(TM) series, World Traveler(TM), Japanese Express(TM), Venice Romance(TM), Power Max Reels(TM), Super Reel Jackpots(TM), and the Super Reel Jackpots(TM) series which includes Diamonds & Roses(TM), Silver & Gold, and Firecracker Free Games(TM), to name a few."

"As the oldest slot manufacturer in the world, we continue to push ahead into new geography and transformative technology, always with the emphasis on solid and dependable product performance," said Gavin Isaacs, Chief Operating Officer of Bally. "EGC has developed a next generation game card that meets the high standards we set for ourselves and it is emerging as a company that is offering a dynamic product portfolio. We look forward to extending the reach of our brands even further through their growing network."

Under the terms of the three-year worldwide licensing agreement that includes renewal options, Bally will license to EGC its full and entire library, with the exception of third-party licensed IP that may be separately negotiated, to be used on EGC products for both Electronic GameCards(TM), deemed gambling, bingo or lottery devices, as well as Electronic GameCards(TM) intended as promotional products for non-gaming purposes. Bally will receive an initial license fee and licensing royalty percentage on product sold over the term of the agreement utilizing Bally Property and Trademarks. The marketing start date of the agreement has been set for January 31, 2010.

"This strategic licensing agreement between EGC and Bally expands our game library well beyond the immediate goal we set earlier this year. Not only does Bally have an extensive game library of some of the most valued games in the world, but it also has one of the largest dedicated R&D and Sales teams in the industry, worldwide, that continue to develop and market the next exciting games for players to enjoy," added Kevin Donovan, Interim Joint Chairman and Chief Executive Officer of EGC.

Annual Stockholders Meeting

On September 14, 2009, the Company announced the postponement of its annual meeting of stockholders until November 2009. With the untimely passing of its esteemed Executive Chairman, the Lord Leonard Steinberg, and the subsequent resignation of its chief financial officer, Thomas E. Schiff, the Company has decided to further postpone the annual meeting of stockholders until January 2010 to provide more time to adapt to the resulting changes to its executive management team. The resulting administrative changes have had no impact on the company's business.

About Electronic Game Card, Inc.

Electronic Game Card, Inc., (OTCBB: EGMI), develops, produces and markets innovative games to the casinos and lottery, toys and games, education, and promotional industry worldwide. The Company's lead product is the EGC Electronic GameCard(TM), a unique credit card-sized pocket game combining patent and patent-pending proprietary technology of interactive capability with "instant win" excitement. The "EGC Electronic GameCard(TM)" can be programmed to suit a variety of gaming and promotion applications.

EGMI's client base is across the $100 billion global market of, sales promotion, gaming and casinos, Indian gaming and state and national lotteries markets. EGMI develops sales and marketing relationships with agents and distributors globally and currently has agents and distributors in North America, United Kingdom, Ireland, South Korea, Mexico, Italy, Sweden, Norway, Denmark, Finland, South Africa Australia, New Zealand and Japan.

For further information please visit www.electronicgamecard.com

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release contains disclosures that are forward-looking statements. Forward-looking statements include statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "continue," "efforts," "expects," "anticipates," "intends," "plans," "believes," "estimates," "projects," "forecasts," "strategy," "will," "goal," "target," "prospects," "potential," "optimistic," "confident," "likely," "probable" or similar expressions. These forward-looking statements are based on current expectations or beliefs and include, but are not limited to, statements about maximizing gross profit dollars, the Company's potential to achieve top and bottom line growth. Statements of historical fact also may be deemed to be forward-looking statements. We caution that these statements by their nature involve risks and uncertainties, and actual results may differ materially depending on a variety of important factors, including, among others: the company's ability to meet its obligations under existing and anticipated contractual obligations; the company's ability to develop, market, sell and distribute desirable applications, products and services and to protect its intellectual property; the ability and willingness of third-party manufacturers to timely and cost-effectively fulfill orders from the company; the ability of the company's customers to pay and the timeliness of such payments, particularly during recessionary periods; the company' ability to obtain financing as and when needed; changes in consumer demands and preferences; the company's ability to attract and retain management and employees with appropriate skills and expertise; the impact of changes in market, legal and regulatory conditions and in the applicable business environment, including actions of competitors; and other factors as may be discussed in the documents filed by the company with regulatory authorities, including without limitation, EGC's annual report on Form 10-K for December 31, 2008 filed with the Securities and Exchange Commission and any other filings that identify important risk factors that could cause actual results to differ from those contained in forward-looking statements. The company undertakes no obligation to review or confirm analysts' expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contacts:Yvonne L. ZappullaManaging DirectorGrannus Financial Advisors, Inc.(212) 681-4108yvonne@grannusfinancial.comKevin DonovanInterim Joint Chairman andChief Executive OfficerElectronic Game Card, Inc.(866) 924-2924investor.relations@electronicgamecard.com

SOURCE Electronic Game Card, Inc.

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