Electronic Game Card, Inc. (OTC Bulletin Board: EGMI), the creator of the Electronic GameCard(TM), today confirmed that Paddy Power, the largest provider of fixed- odds sports betting in Ireland, has launched a promotional offering through their retail presence utilizing the Electronic GameCard (TM). The campaign which has been branded Paddy Pockets (http://www.PaddyPockets.com) is focused on acquisition and brand awareness for Paddy Power's casino offering.

Graham Keating, Head of Casino and Games at Paddy Power said, "We are excited to be working with EGC and hope to develop a long and mutually rewarding co-operation."

A spokesperson for Electronic Game Card, Inc. said, "We are delighted that Paddy Power has decided to use our Electronic GameCards (TM) in a substantial promotion. Our innovative GameCards are a cost efficient and highly effective promotional device for achieving marketing campaign revenue objectives through familiarity and relevance to games that are offered in the online world."