Enpocket seals William Hill mobile betting deal
| 19 March 2004 |    |
Enpocket is to deliver instant betting odds and statistics - and a system for mobile betting - to William Hill mobile gambling subscribers.
The company announced today that William Hill has licensed Enpocket Engine, its application for offering odds and gambling information, and will provide the system to allow mobile customers to place bets over the mobile internet.
Enpocket Engine is already being used by William Hill to give odds to football fans and, following The Cheltenham Gold Cup yesterday, will be extending the service to all racing, football, tennis, golf and rugby followers.
William Hill launched a campaign to build its mobile database in time for this week's Cheltenham festival. Posters in 1500 UK-licensed betting offices gave sports fans the opportunity to text the keyword 'CHELT' to short code 87004 to receive the latest odds and news. Customers can also receive texts via the William Hill website.
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