Hard Rock Casino Biloxi

27 August 2005

As reported by: NBC 15
Workers are rushing to put the finishing touches on the gulf coast's latest gambling and hotel mecca. And this attraction is hard to miss- how can you not spot the world's biggest guitar, heralding the arrival of the latest re-encarnation of the original Hard Rock Cafe. But this cafe is complete with hotel and casino... and more.

"It is amazing that we can come this close to touching living rock icons, legends, instruments, clothing, song lyrics. Hard Rocks collection is just amazing", says Carrie Ielfield. She is one of 6 memorabilia designers who are carefully placing the rock and roll valuables unique to each Hard Rock location. It's everywhere. You'll find a 3 Doors Down collection facing the casino... garmets worn by the group during the taping of a video, and during their Super Bowl performance with Lynard Skynard. And there's more. Much more. Carrie lovingly cradles a guitar in her lap. "What is this right here? What are you holding?"

"This is actually a bass guitar from Michael Anthony from Van Halen, it's one piece being installed in a large memorabilia display, right when you walk inot the lobby downstairs."

"And you touch all of this?"

"Very carefully I touch all of this, absolutely."

A man dressed casually in jeans surveys the bee hive of workers around him.

"Overall, I think it's an experience. It's a complete experience, there's so much to see, there's something here for everybody!"

Joe Billhimer is president of Hard Rock Biloxi... but to talk to him, you'd think he's a potential customer, eager to see the doors open so he can come inside to see all of the history here. And it's everywhere.


Article By: NBC 15

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