LONDON, January 6 /PRNewswire/
-- A report published yesterday (5th January 2010) by independentgaming consultant Josh Apiafi using Google to test the brand strength of thetop 10 online gambling sites showed Bodog to be the strongest.

The other companies used in the study were: 888, bet365,Betfair, Bodog, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars andWilliam Hill.

Calvin Ayre, founder of the Bodog brand, stated: "When I sawthis news pop up on the web my New Year hangover cleared even before Ifinished my breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunchsince I first rolled the Bodog brand and business model that we areconsidered interesting. But that's only part of the story - we also stand forhaving fun and that's what all people want, especially ones that gamble.Whether you're into poker, blackjack, roulette or sports, people are lookingfor a thrill and all those companies trying to be all corporate are simplyboring their own customers. It's also why I don't think online gamingcompanies should go public, the market expects you to be all corporate, whichis boring so you end up losing your entertainment soul."

"The measurement method of this study is a very clever one too- who can argue with Google? I am raising my glass now to another 15 years atthe top."

How it worked: The survey was done by looking at the number ofGoogle Alerts generated daily, during December, by documents published on theweb that contained a mention of each of the brands listed and was carried outby Josh Apaifi of Apiafi Associates. Google Alerts are a service offered byGoogle which notifies its users by email, or as a feed, about pages publishedon the web that contain words you are tracking and is a global search.

The original survey: http://bit.ly/6WKv7w

        The results:    Company: Google Alerts Total:    1.  Bodog 510    2.  PokerStars 493    3.  Betfair 467    4.  Paddy Power 437    5.  Ladbrokes 421    6.  Bet365 414    7.  William Hill 395    8.  BWin 178    9.  Party Poker 175    10. 888** 99

**mentions of telephone numbers containing '888' were discounted

About BodogBrand.com: Created in 2005, BodogBrand.com is anentirely new model of venture partner - one that takes the vast, containedenergy of a globally-recognized brand from one sector, couples it with deepbranding expertise and financial depth, and unleashes it to propel newventures to prominence in complementary industries. A model that respects theentrepreneur and understands that "ventures synergies" is not some marketingbuzzword, but has the potential to be the foundation of an entirely new wayof doing business.

BodogBrand.com holds the global rights to license the Bodogbrand across all sectors and its mandate is to partner withcarefully-selected licensees to license the brand to accelerate partnergrowth, while extending the BodogBrand.com into new and vibrant markets.

More than just an IP licensing company, more than a venturecapitalist, more than a marketing and management consultancy - BodogBrand.comsees the world just a little bit differently.

What do we see? We see a global brand, but one whose characterof dynamic innovation is not corroded by it becoming just another asset onsome behemoth company's balance sheet. We see a brand that retains its vigourbecause it is brought to life every day by a growing community ofentrepreneurs, an ecosystem of licensees in complementary sectors whoseefforts don't compete, but enhance, one another's businesses. United bycommon values, bound together by a shared vision, the brand licensees form athriving hive of innovation and passion.

About Apiafi Associates (copied from the original pressrelease): Apiafi Associates is an independent consultancy which concentratesmainly within the gaming and horseracing industry. It also consults tobusinesses outside of these areas on commercial, marketing and brandingmatters. It is headed up by Josh Apiafi who prior to founding the businesswas CEO of the Professional Jockeys Association. Josh was also Director ofHorseracing and Head of Marketing for Betfair from 2002 - 2007.

Apiafi Associates client base includes REL (Racing EnterprisesLtd), The Professional Jockeys Association, The PPF (Professional PlayersAssociation), Joules Clothing, Integrity In Sport Ltd, Rewards4Golf,Weathercock Racing Ltd and Sportsmasters International.

For further information please call: Ed Pownall, BodogBrand.com Press Office (London), on +44-7825-064776