FilmCrave (http://www.filmcrave.com), a movie social network, showed yet again that they hear their members by providing them with thousands of new movie titles and movie trailers (http://www.filmcrave.com). Unlike other social networks where member suggestions fall on deaf ears, the crew of FilmCrave wanted to make sure their members were happy.

"We had a few requests for movies that weren't in our database, so we decided to take it a step further and have more than doubled our database." Said Alex Olson, one of the founders of FilmCrave.com.

Along with the doubling of their movie database, FilmCrave.com innovatively added movie trailers. The way in which the trailers are presented should enable users to participate on the site and watch trailers at the same time, proving usability is a priority. There are no pop ups and nothing to download, allowing for seamless integration with FilmCrave. "Usability has been a huge focus of FilmCrave from the beginning," replied Nick Barry, co-founder and lead programmer, when asked about the new features. "We consistently see other sites sprout up and fail. Most of the time it is because they don't listen to their members."

The usability Nick refers to doesn't just stop at movie trailers. It is shown throughout the website design, allowing new members to utilize full features of the site right away. Members can write and read reviews, share movie lists (http://www.filmcrave.com), chat with friends and participate on the website in countless other ways. In addition, FilmCrave spouts intuitive technology: incorporating their instant movie search, drag and drop movie lists, and advanced features that don't require the page to refresh.

Much of the site's direction has been chosen based on feedback provided by members. Member feedback has been gathered by communicating directly to members, conducting surveys that ask them for suggestions, and measuring satisfaction. Josh Collins, the third co-founder that currently makes up the FilmCrave trifecta, touts that, "by finding out exactly what our member's want, we can avoid the pitfalls many of our competitors have fallen to."

FilmCrave realizes that in order to compete in the social networking arena, they have to go beyond just movie data. They have to innovate the way it is shown and how users interact with it. Other competitors struggle keeping members happy. FilmCrave's founders attribute this to poor design and features that are hard to use.