GIBRALTAR, July 15, 2010 /PRNewswire/ -- Jeff Fenech put up a fight at the World Series of Poker, he didn't quiteget to add another world champion 'belt' to his collection, but cashed in atthe World Series of Poker placing 585th out of 7,319.

Cashing out $24,000, Fenech can still recall his bad beat earlier in theday. "I had my opponent covered and all in on the turn with the board showing8d,10s,8s,Qd. I had Js, 9s for the straight plus a flush draw, and the otherguy had As, 8c. The river brought the Ah sending me down to 17,000 chips."

Playing on the feature table with former WSOP champion Jonny Chan, it wastough but Jeff had some great hands to talk about "I pushed all in for mylast 45,100, Johnny Chan made the call from the button. The blinds got outand we tabled our cards. I had Q,Q Chan had A,K. The flop came 8,3,4, theturn 6 and river 10. I hit a flush and doubled to about 95,000."

"I also bought poker strategy book during the break, not Chan's own book,'Million Dollar Hold'em', and on the table held it up asking Chan whether ornot it would help me. We ended up laughing at the TV table, as the hand wasdealt - got serious and put the book away!" Fenech added.

888poker had 6 players making it through to day 5 with their current chipleader on 1.2million chips Justin Tazelbar. Play resumes today at 12noon.

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About http://888.com

http://888.com is the World's No.1 online casino. It has millions ofmembers worldwide who enjoy its casino, bingo and poker rooms and receive anonline gaming experience like no other. Founded in 1997 - 888.com this yearcelebrates its 12th anniversary - by pioneers of the online gaming industry,888.com has developed a strong brand grown by cutting-edge marketing throughoffline sponsorships, poker events, online collaborations and continualupgrading of its flagship online products; 888.com Casino, Bingo and Poker.888.com's goal is to provide quality entertainment to people who enjoygambling, by giving them the opportunity to do so in a safe, fun, fair,regulated and secure environment. Its clients are its assets and itcontinually makes every effort to establish customer satisfaction by buildingrelationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world.

It continually donates to UK and global charities and is working evenharder on its CSR messages as well as promoting eCOGRA and providing aninternational framework of best operational and player practice requirementsenforced through inspections, reviews and continuous monitoring by globalaudit companies. 888.com recently announced its first acquisition; the bingobusiness and assets from Globalcom. 888's bingo brand - 888ladies - hasbecome a brand leader within a very short time, winning awards and deliveringa strong community. Further to the new site offerings and followingsignificant technological investment, 888.com has recently embarked in to newon-land ventures; partnering with key brands to deliver specificpropositions. Its first partnership, announced late 2006, is an innovativecooperation with Rileys snooker and pool clubs for which 888.com uses itsonline poker capabilities to power http://www.rileyspoker.com. 888.com hasalso recently launched mobile, in-flight, and in-hotel casino where customerscan access their favourite games, not only from their computers but frommobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in thelast four years, and won 2008 Best Online Operator Award, as well as beingnamed Best Online Casino at the UK Gambling Awards, and Best Betting andGaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards. Offline activity sits side by side the onlinebusiness, complimenting 888.com's position as the leading authority in gamingentertainment. http://888.com is the main sponsor of Sevilla FC and sponsorsShane Warne from the world of cricket.

For more information about 888poker or additional images to accompanythis release, please contact Lucy Martin, lucy.martin@888holdings.com, Tel: +350-20049800