International men's lifestyle community http://www.Savvy.com today announced the world's largest, most democratic search to find the world's most beautiful woman, inside and out.

The winner will take home an unprecedented US$1 million prize.

Voting for monthly winners will commence in January 2008, leading up to a February 2009 'reality TV' finale broadcast online, via mobile and on cable TV in Savvy's top country markets of the US, UK, Canada and Australia.

Launching the contest in Sydney, Savvy Digital Limited CEO Jonathan Gravenor said that the Million Dollar Search will attract some 250,000 contestants and tens of millions of men and women voting regularly worldwide. "Our judging panel is you and this is 100% your public verdict. There is no judging panel, celebrity judges or editorial input from us." Gravenor said that Savvy's popular North American-focused 'Is She Hot?' TM modeling contest is the launching pad for this ambitious international search. "The contest links closely with our active social network Savvy Nation, letting voters interact with contestants regularly.

"Savvy's publishing and social networking community creates a level playing field where the girl next door can compete with professional models on equal terms and frequently win. Voters get to know entrants' personalities in depth during the contest and our four years of contest experience demonstrates clearly that our readers consistently vote for more than just photographic appeal.
"Yes, we expect voting based on looks. But Savvy readers believe a woman is also beautiful when she is being herself - fun, approachable smart and confident, sexy and vivacious. 'Ice queens' and self-absorbed models seem to do badly. We would love to see regular girls from around the world holding their own against top European and US models."

Leading swimwear designers Baku Australia http://bakuaustralia.com.au have partnered with http://www.Savvy.com for the contest launch - after all a million dollar girl needs to look like a million dollars! The winner's photo-shoot will feature a stunning one-off custom-made designer bikini from Baku. Founder and creative consultant Sue Bykerk said Baku were enjoying the assignment. "We've had creative fun putting together a sexy Australian take on how a final million dollar bikini could look and designing a teaser bikini for today's launch. We're working on a summer swimwear spectacular with Savvy and during 2008 we can start designing for the contest winner."

Co-hosting the launch, Australian media star and 'Rove' stand-up TV comic Peter Helliar joked that it seemed the search was for a female version of himself. "Savvy readers will be voting for the whole package, not just beautiful, but funny, intelligent, engaging, charismatic, successful. Very much like me, but in female form - betting types should start laying odds on seeing me up there to collect my million dollar prize in a year's time!"

His co-host Erin McNaught, Australia's 2006's Miss Universe representative and presenter of Channel 10's 'Cybershack' show, said that the search was a fantastic opportunity. "Both monthly semi-finalists and the final winner will receive massive public exposure to build their career and an international fan base. Not to mention that mind-blowing prize - how many chances do young women get to put their hand up for a million-dollar annual salary?"