LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive solutions, and networked systems, today announced that NBA legend Magic Johnson will be the keynote speaker at its Systems User Conference 9 held at Pechanga Resort & Casino in Temecula, Calif. March 6-8.

Magic (Earvin) Johnson dominated the court for 12 years as one of America’s best basketball players. He was drafted by the Los Angeles Lakers in 1979 and played until 1991, earning three NBA Final MVP awards and winning the NBA Championship two times. During his career, he was inducted into the Basketball Hall of Fame, the College Basketball Hall of Fame, and named one of the 50 greatest players in NBA history.

Just as he had dominated the courts, Johnson became a powerful force in business. He created Magic Johnson Enterprises, which has a variety of holdings. Much of his efforts have focused on developing urban areas, bringing Starbucks coffee franchises and movie theaters into underserved communities. He has written four books: Magic; Magic’s Touch; My Life; and 32 Ways to be a Champion in Business. He also co-authored a book with Larry Bird titled When the Game Was Ours.

Johnson will speak at 5:30 p.m. Wednesday, March 7 during the Systems User Conference dinner reception.

“Magic Johnson is an inspiration to all of us for his prowess on the basketball court; the optimistic and healthy way he lives his life; his devotion to charitable causes; and his business acumen,” said Dan Savage, Bally’s Vice President of Corporate Marketing. “The way he has positively addressed the challenges he has faced in life should be motivational to us all.”

Bally Technologies expects that more than 400 customers will attend this year’s two-day Systems User Conference, which is highlighted by expert speakers, amazing discussion, valuable insight, hands-on training, and numerous opportunities to network with peers, gaming-solution providers, and Bally technology experts.

The theme of this year’s conference, “Be A Player”, invites attendees to experience the innovation as a casino patron would and participate in live server-based tournaments and promotions powered by Bally’s trailblazing technology solutions.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

- BALLY TECHNOLOGIES, INC. -

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Source: Bally Technologies, Inc.