Since its inception in October of 2004, On Tilt Casino Gear has provided gambling enthusiasts with quality gaming products for their home poker games.

Primarily focusing on a line of branded t-shirts and hats, the designs have been quoted as being "the best on the 'net," as far as poker-related apparel goes. Crossing the bridge between the avid gambler and urban street chic is the aim of the company. Owner Steve Lyew says, "There are a lot of poker clothing companies that just use a funny font and poker slang as their only design. We go a step further and actually put some thought process in our merchandise at www.OnTiltCasinoGear.com. That's what sets us apart from a lot of the other companies."

Not merely trying to just cash in on the latest "wave," Evan Goepfert, owner, realizes the overwhelming desire to be a part of this once-secretive subculture: "With our branded products in 15 different countries so far, we feel we have definitely identified a need for quality products by consumers. This is a lifestyle that is not going away anytime soon."

In their quest to find unique products for consumers, web-surfers will find hand-made acrylic dealer buttons, custom professional poker tables, antiqued card covers, and instructional DVD's as taught by poker superstars such as Gus Hansen and Howard Lederer. "New inventory is added on a regular basis, with a plan to be the one-stop-shop for accessories that you can't find on every other gambling product site," adds Lyew. He also adds that the hot sellers of late have been Copag Plastic cards, which are being dealt at the 2005 World Series of Poker in Las Vegas.

"Our apparel is our bread and butter. We are pleased with the growing number of outfits that are willing to carry our line, both online and in their physical stores," says Goepfert. "We are currently exploring licensing our t-shirt line and brand."

With participants donning On Tilt Casino Gear apparel in the 2005 World Series of Poker, the company hopes to gain even more visibility and establish a foothold in this exploding industry.