Players at Slotland.com will be helping to prevent starvation in Africa, as the online casino donates money to select aid organizations throughout July and August. The ‘Help Africa' campaign is inspired by Bob Geldof's Live 8 success in convincing world leaders to significantly boost financial support given to Africa.

Until the end of August, Slotland.com will donate a sum equal to 10% of all deposits made by new players who register and make a deposit. As an added incentive, Slotland.com will automatically reward new customers with a 100% match bonus to their first deposit. The aid organizations will be chosen democratically by Slotland.com players via a player's poll to start mid-August. Details will be made available via E-mail to registered players.

According to Hannah Morante, Marketing Manager at Slotland.com, ‘Help Africa' is already proving to be a fabulous success as a notable increase is seen in July deposits.

“Customers understand that a win at Slotland.com is not just about a personal financial reward, but also the pleasure of helping people in need,” said Morante. “They are supporting our campaign to send money to African welfare organizations by choosing to play at Slotland.com rather than at other online slot casinos.”

But there's more. Popular Online Gambling Portal, Online Gambling Insider (http://www.online-gambling-insider.com), will go one step further, and donate their entire commission at Slotland for the month of August to 'Help Africa'. "When we saw the Slotland announcement, there was no doubt in our minds that this was something we had to support. We were very encouraged to see an online casino taking such an important stance. Every little bit helps. The world simply can't do enough" said Ryan D, co-founder and editor at Online Gambling Insider.

Save the Children is a charity that has supported Make Poverty History led by Bob Geldof, and in response to the results of the G8 Summit, states: “the G8's aid money by 2010 is vital and will help save children's lives, but the need is far greater and more urgent than the G8 seem prepared to pledge.” The staff at Slotland.com wishes to support organizations like Save the Children in helping those in urgent need.

‘Help Africa' is not the first time Slotland.com has held a large-scale aid campaign. Following the devastation of September 11, Slotland.com donated substantially to the Red Cross in the United States.

Gaming revenue is used worldwide to help charities, not-for-profit organizations and relief programs. For instance, nearly every state lottery in the world dedicates at least a portion of its revenue to social programs for the community. Slotland.com believes that although it is an online organization, the same principles of humanity apply. "The online gambling industry really needs to look at their land based counterparts and start doing a lot more for charity. Slotland is taking the lead" Ryan added.