Pacific Poker Launch Rewards Program

17 June 2009

GIBRALTAR, June 16 /PRNewswire/ -- 888.com have announced the launch of their eagerly anticipated PacificPoker Rewards Program, an industry ground breaking loyalty scheme whichultimately earns 888.com online poker (http://www.pacificpoker.com/) playerssubstantial cash backs every single time they play a hand at multi awardwinning Pacific Poker.

888.com clients automatically receive these new reward points when theyplay any money game on the site, so there is no need for customers to fill inany forms or even to apply for the Pacific Poker Rewards Program - playersjust visit the site, log in and play their usual games - but now every handis worth more, as Itai Pazner, 888 Senior Vice President regions explains:

"Every time a player plays a poker hand at Pacific Poker they are earningreward points which can be exchanged for cash. The more a player plays, themore reward points he earns and ultimately the bigger cash back he receives.Now every single hand is literally worth more than it was before"

Once customers finish playing their hand, 888 automatically credits theiraccount with rewards points. Once a client has reached a minimum of $10* theyare free to withdraw that amount into their actual bankroll, and ultimatelyinto their bank account!

Rewards points can also be used to enter many of the daily and weeklyonline poker (http://www.888.com/) tournaments at Pacific Poker, and beforelong Pacific Poker players will be able to exchange their rewards points formerchandise such as iPods or high definition flat screen televisions at thesoon to launched Pacific Poker online shop.

888 players will also be placed into new status groups; which groupsplayers are placed into depends on how much they play with Pacific Poker.There are six statuses to climb in the Pacific Poker Rewards Programbeginning at Bronze and moving onto Silver, Gold, Platinum, VIP and VIPDiamond The higher the status group the more reward points are earned - forexample, when a player reaches the Gold Status he receives 4.5 reward pointsfor every status point he collects. Once in Platinum status the same playerwill earn 9 reward points for every status point. The moment you earn enoughStatus Points, you move up to the next monthly status, no matter if it is inthe beginning, middle, or end of the month. You keep the same status fromthat day on until the end of the next calendar month. For example, if youmove up to Silver on May 15th, your status remains the same until June 30th.

As well as earning more reward points for the higher the status a playeris, there are also special poker events, exclusive promotions, complementarygifts, and free roll events only available to those within each stratum.

888 players will be able to see how many status points and reward pointsthey have at any given moment, and in addition they will be able to tracktheir status points accumulation by viewing the Status Progress Bar at theactual poker tables. The new Rewards Program supersedes the old FrequentPlayer Points scheme.

Note to editor*:

Status Points

Our rewards program has 6 statuses. First come Bronze, Silver, Gold andPlatinum, which you can reach at any time of the month. On top of that, youhave the highest statuses of the rewards program: VIP and VIP Diamond. Onceyou reach them, the benefits are yours to enjoy for a full year.

The amount of Status Points you accumulate determines your status in therewards program. The more Status Points you earn, the closer you are tomoving up to the next status.

Monthly Statuses:

        Status    Minimum number of Status Points needed     Bronze                      0    Silver                    500    Gold                    1,500    Platinum                4,500    VIP                    60,000    VIP Diamond           300,000

888.com is the World's No.1 online casino. It has millions of membersworldwide who enjoy its casino, bingo and poker rooms and receive an onlinegaming experience like no other. Founded in 1997 - 888.com this yearcelebrates its 12th anniversary - by pioneers of the online gaming industry,888.com has developed a strong brand grown by cutting-edge marketing throughoffline sponsorships, poker events, online collaborations and continualupgrading of its flagship online products; 888.com Casino, Bingo and Poker.888.com's goal is to provide quality entertainment to people who enjoygambling, by giving them the opportunity to do so in a safe, fun, fair,regulated and secure environment. Its clients are its assets and itcontinually makes every effort to establish customer satisfaction by buildingrelationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world. It continuallydonates to UK and global charities and is working even harder on its CSRmessages as well as promoting eCOGRA and providing an international frameworkof best operational and player practice requirements enforced throughinspections, reviews and continuous monitoring by global audit companies.888.com recently announced its first acquisition; the bingo business andassets from Globalcom. 888's bingo brand - 888ladies - has become a brandleader within a very short time, winning awards and delivering a strongcommunity. Further to the new site offerings and following significanttechnological investment, 888.com has recently embarked in to new on-landventures; partnering with key brands to deliver specific propositions. Itsfirst partnership, announced late 2006, is an innovative cooperation withRileys snooker and pool clubs for which 888.com uses its online pokercapabilities to power http://www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in thelast four years, and won 2008 Best Online Operator Award, as well as beingnamed Best Online Casino at the UK Gambling Awards, and Best Betting andGaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards. Offline activity sits side by side the onlinebusiness, complimenting 888.com's position as the leading authority in gamingentertainment. 888.com is the main sponsor of Sevilla FC and sponsors ShaneWarne from the world of cricket.

*For further information on the Pacific Poker Rewards Program visithttp://rewards-program.pacificpoker.com/en/rewards/introduction.htm

Or please contact Ed Nicholson by email at ed.nicholson@888holdings.comor by phone at +44(0)207-487-8682

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