LONDON, June 7, 2010 /PRNewswire/ -- Patrik Selin, one of the mostrespected names in the gaming industry, is taking the newly created role ofCEO for Bodog Europe. Patrik, whose CV includes the biggest deal ever done ingaming history when at the helm of the OnGame network, which he sold to BWinfor EUR500,000,000, is now looking to continue making the biggest gamingbrand in the world a force in Europe.

Bodog Europe (http://www.bodog.co.uk and http://www.bodog.ca) is licensedand operated in the Caribbean nation of Antigua, and is one of severalautonomously operated online gaming companies that license the "Bodog" brandworldwide from Antiguan-based BodogBrand.com.

Selin says: "Bodog Europe has a remarkable product set, a tremendousbrand, and has assembled a team that is second to none. The meteoricsuccesses in the UK to date have surpassed all expectations, and I'm thrilledto be able to help steer the course going forward in the UK. We are alreadylooking to other European markets as the regulatory environment clarifies andas we secure appropriate regional licenses."

Selin, having already closed a deal to license the Bodog brand in 2009for his soon-to-be-launched Bodog Poker Network, has already caused theentire poker industry to rethink their stance on rakeback after announcing ashift in direction for Bodog Network, whereby depositing players are moreheavily rewarded rather than winning players.

Many say the European market is a saturated one with no room for furtheroperators. However, characteristically, the London-based Swede takes acontrary view on the European business. He comments: "There can be no doubtthat Europe is a crowded market but much like with poker the problem and thesolution are the same thing - when many similar products exist you only haveto be different to stand out a mile and few would argue that Bodog's brand isvery different."

"In online gambling trust is everything and hence brand strength isimportant and nobody in this space has the brand strength coupled with thelongevity of Bodog. The European market has become very corporate and Bodogwill bring its sense of fun and entertainment back to online gambling, whichwill appeal directly to those who do not have any synergy with the onlineversions of old-fashioned High Street betting companies."

SOURCE Bodog Europe, London