There is only one 11-time WSOP bracelet winner, but world-record holder Phil Hellmuth will have poker fans seeing double this week in London -- Saturday, September 27, 12:00PM -- when the UltimateBet pro will come to the WSOPE with a gaggle of men and women vying for the “Phil Hellmuth Look-A-Like” title. All are welcome to compete for the title.

The contest brings Phil Hellmuth lovers and loathers to Leicester Square where the UltimateBet pro will hand pick his twin, who will be awarded £2,000 pounds sterling and accompany the Texas Hold'em champ and his entourage of 12 models into the casino.

But of course, it's when Hellmuth goes into the casino things will get serious. Hellmuth is in London to compete in the World Series of Poker Europe, where he will be seeking his 12th World Series Bracelet, securing his status as the best tournament poker player in the world.

“I have a great chance to win my 12th bracelet at the WSOPE and break yet another world-record. I am the best poker player in the world, and while I don't have to prove anything to the poker community, it would still be the greatest personal accomplishment to be the first to get 12.”

On June 11th, 2007, Hellmuth captured his record-shattering 11th WSOP bracelet after winning a $1,500 No Limit Hold'em event in Las Vegas. That win makes Hellmuth the only player to have earned 11 WSOP bracelets. Phil Hellmuth is also the youngest player to ever win the WSOP Main Event in Las Vegas and he holds the record for most WSOP cashes with a seemingly untouchable 69.

In 2007, Phil Hellmuth grabbed the European media spotlight as he toured London's most famous sights aboard a Hellmuth-branded double-decker bus. The 11-time WSOP bracelet winner was also accompanied by 11 models, each one outfitted in a seductive police uniform.

Readers can keep up with Hellmuth by visiting www.ultimatebetblog.com.