DUBLIN, September 16 /PRNewswire/ -- Market leader Poker Pro Magazine and People for the Ethical Treatment ofAnimals (PETA) have teamed up to fight cruel product tests on animals and areurging consumers to think before making their next purchase at the cosmeticscounter.

The poker publication has been featuring a new public serviceadvertisement with model Layla Kayleigh, the former hostess of the WorldPoker Tour. In the eye-catching Animal Testing Breaks Hearts ads, Kayleighspeaks out against products that are tested on animals, saying, "Every year,countless mice, rats, cats, dogs, rabbits, and other animals suffer and diein cruel and pointless product-testing experiments. Please buy onlycruelty-free products."

Poker Pro Vice President Will Jordan commented, "The issue ofanimal-testing is important to both PETA and Poker Pro Magazine, and we wantto alert our readers to this important issue. People should only buycruelty-free products."

Kayleigh added, "These animals suffer and die alone, without everexperiencing an ounce of kindness, so chemicals in products like shampoo,makeup, deodorant, toothpaste, and household cleaners can be tested. The goodnews is that more than 950 companies have banned animal tests forever! Thereis no reason that anyone should be buying products that blinded bunnies orpoisoned mice when there are plenty of cruelty-free options out there. Allyou have to do is read those labels!"

Join Layla and Poker Pro Magazine (PokerProMagazine.com) to fightunnecessary animal testing by shopping cruelty-free.

Visit http://www.peta.org/FeatureLaylaKayleigh.asp and check outPokerProMagazine.com for more info. This message originated from Global MediaEntertainment Group.

Poker Pro Media, parent company of Poker Pro, Online Poker Pro and PokerPro Europe magazines, was established in 2004 and now has seven titlesworldwide that every month bring readers up to speed on the major happeningsin the poker world. As an industry leader, the Poker Pro Media family ofpublications provides readers with an entertaining and informative mix ofpoker-related news, profiles, event reports and strategies. Visit Poker Proat PokerProMagazine.com. For advertising inquiries, please contact GarySoftin at gsoftin@pokerpromedia.com.