LONDON, September 23 /PRNewswire/ -- Just one month following an extensive rebrand, establishedonline gaming company PrimeGaming has seen a 20% improvement in the overallconversion rate of visitors to players.

The six-year-old company, which operates two of the leadingonline gaming brands - Prime Casino and Prime Scratch Cards -, launched therebranded websites and logos in August this year and has seen onlineregistration figures double in the last month, as well as a remarkableincrease of players and marked improvement in its banner click-through rate.

The rebrand has also contributed to a dramatic 30% increase inthe sale of scratch cards, with PrimeGaming now selling an incredible 300,000a day.

The rebranding exercise was managed by a specialist in-houseteam over a 4-month period and involved intensive analytical work designed toestablish exactly what PrimeGaming's players want from the sites. Variousdesign options were trialled and assessed and the company and site logos wereredesigned by the in-house team to reflect the market-leading image of thebrand.

Commenting on the brand's progress, PrimeGaming's ChiefOperations Officer Chris Panayiotou, said: "Naturally we are delighted withthese results and confident that we can continue to revolutionise our brand.The increase in registration numbers and sales are a real testament to theteam's hard work and dedication. Ultimately, the upshot is that PrimeGaming'spartners will now reap greater rewards."

Visit PrimeGaming at ad:tech, stand 320

Notes to Editors

Prime Gaming is an established online gaming company which operates twoof the leading gaming brands online: Prime Casino and Prime Scratch Cards.

Since its foundation in 2003, the group has become one of the mostsuccessful in the industry. Its gaming brands are powered by top softwareproviders, offering the largest selection of games all of which featuresuperb graphics, sound and usability.

w: http://www.theproffice.co.uk

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