NEW YORK, Dec. 8 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The French Gambling Market

http://www.reportlinker.com/p0167153/The-French-Gambling-Market.html

Report on all gambling sectors in France - Betting, lottery, casino and interactive/online gambling

Summary

We have never before been asked by so many clients to research a particular topic or region as in the case of the French gambling market. We have seen a significant demand for in-depth information and insights about the French market and the scheduled liberalisation. That is why we teamed up with the legal experts of Ulys to produce a landmark report covering all market sectors and issues associated with the ongoing developments.

Despite some criticism and many unresolved issues of the planned liberalisation (e.g., tax scheme), the gambling industry is turning a hopeful look toward France. Many operators expect a boost for their business from the opening of the French gambling market:

- Liberalisation in 2010 - One of the key aspects of this liberalisation, which will probably take effect

in summer 2010, will be the opening of the interactive/online sports and horse race betting markets

as well as of the online poker market.

- Nearly all market players look to France - According to MECN's new research, ca. 80% of the

gambling operators and experts surveyed consider the French market relevant or even very

relevant to their future business.

- Online poker of top interest - 77% of the operators surveyed in MECN's study are seeking to

obtain a French online poker license.

- Current size of market is immense - The licensed gambling market (incl. casinos) in France

totaled ca. Euro 70 billion in 2008 (turnover/sales). In terms of gross revenue, the market achieved

Euro 8.5 billion in 2008.

- Large growth potential - While the horse race betting market has a long tradition in France, sports

betting and poker are not yet as developed and thus offer great potential for future growth.

Content of report

The report includes detailed analyses of all relevant topics:

- Analyses of all sectors - The report analyses all sectors of the gambling market: interactive/online

gambling, betting (sports and horse races), lottery, and casinos.

- Current market figures - Comprehensive market data up to 2008, such as market size and

development of sales/turnover as well as gross revenues, registered users, ...

- Forecasts until 2015 - Detailed forecasts for all sectors with a special focus on the

interactive/online market up to the year 2015.

- Liberalisation process and updates - Up-to-date information about the ongoing liberalisation

process incl. the most recent adaptation and changes to the draft bill (e.g., tax on poker, ...).

- Legal and tax information - Detailed explanation of the current legislation and the taxes imposed -

produced in cooperation with leading legal experts of Ulys.

- Unique insights through survey of market insiders - Many analyses are based on the results

and the unique insights we gathered from our survey of more than 50 market insiders and

operators.

- Translation of entire liberalisation draft - Complete English translation of the entire online

gambling/betting liberalisation draft (parliamentary bill - N° 1549 of March 2009).

- In total, the report has nearly 130 pages and 66 graphs/exhibits.

Table of contents

1 Introduction - the industry turns a hopeful look toward France 4

2 Key demographic and economic figures 6

3 Overview of the French gambling market 8

3.1 Structure and market size 8

3.2 Legal framework 10

3.3 Current tax system for gambling 11

3.3.1 Lotteries 11

3.3.2 Betting 11

3.3.3 Casinos 12

4 Liberalisation of key sectors of the French gambling market 13

4.1 Durieux Report - the first step of the liberalisation 13

4.2 The draft bill presented in March 2009 - details and analyses 14

4.2.1 Key aspects of license issuing 14

4.2.2 Dealing with non-licensed gambling 16

4.2.3 The planned tax scheme for online betting and gambling 17

4.2.4 Measures promoting responsible gambling 17

4.2.5 Critical analysis of the draft 18

4.2.6 The reaction of the European Commission to the draft 21

4.2.7 Will the draft become law - potential changes 22

4.2.8 Next steps in the process 23

4.3 Liberalisation beyond the current draft - what can be expected? 24

4.4 French liberalisation plans - a model for all of Europe? 26

4.5 Heavy (investment) activity in the light of liberalisation 26

4.5.1 Bwin and French media group Amaury 26

4.5.2 Eurosport applies for an Internet gambling license 27

4.5.3 Mangas Capital Gaming acquires liquidity 27

4.5.4 Groupe Partouche - Partouche Interactive 28

4.5.5 Others 29

5 Outlook and forecasts 30

5.1 The future winners in the French gambling market 30

5.1.1 The future market players and their chances of success 30

5.1.2 The winning gambling sectors with the biggest growth potential 32

5.2 Forecast for the entire market and all sectors 34

5.3 Detailed forecast for the interactive/online gambling sectors 36

6 The French lottery market 39

6.1 History and development 39

6.2 Legal framework 39

6.3 Lottery products 39

6.4 Market size and key figures 42

6.5 Retail channels 44

6.6 The potential privatisation of La Francaise des Jeux 45

7 The French betting market 47

7.1 History and development 47

7.2 Legal framework 47

7.3 Betting products 49

7.3.1 La Francaise des Jeux's betting products 49

7.3.2 PMU's betting products 49

7.4 Market size and key figures 50

7.5 Retail channels 53

8 French casino market 54

8.1 History and development 54

8.2 Legal framework 54

8.3 Market size and key figures 55

8.4 Overview of the casinos in France 58

8.5 Recent developments and outlook 60

9 Poker in France 62

9.1 The legal framework for poker in casinos 62

9.2 Overview of poker operators and offerings in France 64

9.3 Recent developments and outlook 66

10 The interactive/online gambling market in France 68

10.1 History and development 68

10.2 Legal conflicts in the interactive/online gambling market 68

10.2.1 The case of ZEturf versus PMU 68

10.2.2 The case of Group Partouche 70

10.2.3 The case of the Syndicat des Casinos Modernes 71

10.2.4 French state versus European Commission 72

10.3 Market size and key figures 74

10.4 Effect of the planned online liberalisation on traditional sectors - will we see a cannibalisation? 75

10.5 Key players in the French interactive/online gambling market 76

10.5.1 Analysis of La Francaise des Jeux's interactive/online business - lotteries and sports betting 76

10.5.2 Analysis of PMU's interactive/online business - horse race betting 79

10.5.3 Gambling heavyweights targeting the French interactive/online gambling market 82

10.5.4 The interactive/online plans of French casino operators 83

11 Key market players 85

11.1 La Francaise des Jeux 85

11.2 PMU 88

11.3 Partouche 90

11.4 Lucien Barriere 92

11.5 Joa Groupe / Moliflor 93

11.6 Tranchant 95

11.7 Mangas Capital Gaming - the new kid on the block 95

12 Methodology 98

13 Appendix 99

14 English Translation of online gambling/betting liberalisation draft (parliamentary bill - N°

1549 of March 2009) 100

15 List of exhibits 130

16 About MECN and contact 132

List of exhibits

Exhibit 1: Relevance of the French gambling market for operators - Results of MECN survey ..... 4

Exhibit 2: Minitel terminals .............. 7

Exhibit 3: Core sectors of the French gambling market .. 8

Exhibit 4: Size and breakdown of the French gambling market (turnover/sales) - 2005 to 2008 ... 9

Exhibit 5: Size and breakdown of the French gambling market (gross revenue) - 2005 to 2008 ... 9

Exhibit 6: Progressive tax scheme on gross gambling revenue ... 12

Exhibit 7: The most critical issues in the current draft law for online gambling - Results of MECN

survey ........... 20

Exhibit 8: How will the French government react to the EC's criticism - Results of MECN survey .............. 22

Exhibit 9: Will the current draft law for online gambling be passed and become law - Results of

MECN survey ............... 23

Exhibit 10: Most likely changes of the draft law for online gambling - Results of MECN survey .... 23

Exhibit 11: Will there be another phase of liberalisation in the near future that will go beyond the

current plans of the French government - Results of MECN survey ............ 25

Exhibit 12: Other sectors of the French gambling market most likely to be liberalised/opened in the

near future - Results of MECN survey .......... 25

Exhibit 13: French liberalisation - a model for all of Europe? Results of MECN survey . 26

Exhibit 14: Future roles of PMU and LFDJ vs. foreign operators - Results of MECN survey ......... 30

Exhibit 15: Reactions of traditional French market players when new licensees enter the online

betting/poker market - Results of MECN survey ........... 30

Exhibit 16: Growth potential for the most likely market players in the French online gambling market -

Results of MECN survey ............... 31

Exhibit 17: Industry sectors with the biggest growth potential - Results of MECN survey ............. 32

Exhibit 18: The effect of the liberalisation on horse race betting - Results of MECN survey ......... 33

Exhibit 19: Online gambling licenses most likely to be acquired / applied for - Results of MECN survey ...... 33

Exhibit 20: Forecast and breakdown of the French gambling market (turnover/sales) - 2009 to 2015 .......... 35

Exhibit 21: Forecast and breakdown of the French gambling market (gross revenue) - 2009 to 2015 .......... 35

Exhibit 22: Market size forecast for French online poker, online sports betting, and online horse race

betting market in 2015 - Results of MECN survey ........ 36

Exhibit 23: Italian online poker growth and turnover - September 2008 to June 2009 ... 37

Exhibit 24: Forecast and breakdown of the French interactive/online gambling market (turnover/sales)

- 2009 to 2015 ............... 38

Exhibit 25: Forecast and breakdown of the French interactive/online gambling market (gross revenue)

- 2009 to 2015 ............... 38

Exhibit 26: Loto ticket ..... 40

Exhibit 27: Euro Millions ticket ........ 41

Exhibit 28: Examples of instant/scratch ticket . 41

Exhibit 29: Development and breakdown of sales in the French lottery market - 2005 to 2008 .... 43

Exhibit 30: Instant/scratch games with casino and poker themes .. 44

Exhibit 31: Detailed breakdown of retail structure of La Francaise des Jeux . 44

Exhibit 32: Examples of lottery retailers .......... 45

Exhibit 33: Likelihood that La Francaise des Jeux will be privatised in the near future - Results of

MECN survey ............... 46

Exhibit 34: Plans of operators to acquire French online betting licenses - Results of MECN survey ............ 48

Exhibit 35: PMU betting tickets ....... 50

Exhibit 36: Development and breakdown of turnover/sales of French betting market - 2005 to 2008 ........... 51

Exhibit 37: PMU turnover/sales per product in 2008 ...... 52

Exhibit 38: Development and breakdown of turnover/sales of the French sports betting market - 2007

to 2008 ......... 52

Exhibit 39: PMU retailers - examples .............. 53

Exhibit 40: Development and breakdown of gross gambling revenue of French casinos - 2005 to 2008 ...... 55

Exhibit 41: Development of no. of casinos and gross gambling revenue - 2005 to 2008 ............... 56

Exhibit 42: Development of gross gambling revenue per casino - 2005 to 2008 ........... 56

Exhibit 43: Leading casino operators in terms of number of casinos and gross gambling revenue in

2008 ............. 57

Exhibit 44: Overview of casino operators in France (incl. no. of casinos and gross gambling revenue) ....... 58

Exhibit 45: French casinos - examples .......... 60

Exhibit 46: Plans of operators to acquire French online poker licenses - Results of MECN survey .............. 67

Exhibit 47: Development and breakdown of French interactive/online gambling market - 2006 to 2008 ....... 74

Exhibit 48: Current market size of foreign interactive/online gambling offers in France - Results of

MECN survey ............... 75

Exhibit 49: Effect of the liberalisation on traditional gambling sectors - Results of MECN survey . 75

Exhibit 50: Website of La Francaise des Jeux 76

Exhibit 51: Mobile gambling offer of La Francaise des Jeux .......... 76

Exhibit 52: Interactive/online sales and growth of La Francaise des Jeux - 2005 to 2008 ............. 77

Exhibit 53: Registered users and interactive/online sales per user of La Francaise des Jeux - 2005 to

2008 ............. 77

Exhibit 54: Development and breakdown of interactive/online sales of La Francaise des Jeux

regarding individual products - 2006 to 2008 78

Exhibit 55: Website of PMU ............ 79

Exhibit 56: Mobile gambling offer of PMU ....... 79

Exhibit 57: iTV gambling offer of PMU ............ 80

Exhibit 58: Interactive/online sales and growth of PMU - 2005 to 2008 ......... 81

Exhibit 59: Development and breakdown of PMU's interactive/online sales - 2005 to 2008 .......... 81

Exhibit 60: Active users and sales per active user of PMU's Internet offer (pmu.fr) - 2005 to 2008 .............. 82

Exhibit 61: Comparison of key figures of PMU's Internet offer (pmu.fr) vs. Bwin - 2007 and 2008 82

Exhibit 62: Overview and analysis of relevant Internet gambling operators targeting French market ........... 83

Exhibit 63: Internet operators targeting French market - examples 83

Exhibit 64: Development of gross revenue of the key market players - 2005 to 2008 ... 85

Exhibit 65: Industry sectors of survey participants.......... 98

Exhibit 66: Detailed analysis of growth potential for the most likely market players in the French online

gambling market - Results of MECN survey . 99

Companies Mentioned in the Report

888

Accor Gaminvest

Amaury Group

Amaury Sport Organisation

Artemis

Association des Casinos Independants Francaise

Atronic

Autotote France

Barriere Interactive

Bet-at-home

BetClic(k)

Bouygues

Bridgepoint Capital

Bwin

CanalSatellite

Casino Mundial

Chiligaming

Colony Capital

Confederation des debitants de tabac

CyberArts

De Agostini

European Lottery Association

Eurosport

Expekt

Financiere Lov

Financiere Partouche

France Galop

Gaming Intralot

GENY

Groupe Cogit

Groupe Emeraude

IFIL

Iliad

Industriale Pollard Banknote

Instituto Finanziario

Joa / Moliflor Loisirs

La Francaise des Jeux

Ladbrokes

Lagardere

Legal and General Ventures

Loto Quebec

Lottomatica

Lucien Barriere

Mandarin Data Processing

Mangas Capital Entertainment

Mangas Capital Gaming

Mangas Sportingbet

National Sports Development Fund

NC Numericable

Noos

Nyx Interactive

OPAP

Partouche Group

Partouche Interactive

Partouche International

PartyGaming

PMH

PMU

Pokerstars

PPM Ventures

Prosodie

Royal Bank Private Equity

SARL Sogesic

Scientific Games

Serendipity Investments

SFCMC

Societe des Bains de Mer

Societe du Cheval Français

Soficoma

Syndicat des Casino Modernes

TF1

Tranchant

Unibet

William Hill

World Lottery Association

Zeturf

To order this report:

Gambling Industry: The French Gambling Market

More Market Research Report

Nicolas BombourgReportlinkerEmail: nbo@reportlinker.comUS: (805)652-2626Intl: +1 805-652-2626

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