Martin R. Baird, chief executive officer of Robinson & Associates, Inc., will give a presentation on his company's Guest Advocate Index as a featured speaker at Global Gaming Expo (G2E) in Las Vegas.

Baird will speak during a Sept. 14 session at the Las Vegas Convention Center where G2E will be held. More than 25,000 gaming professionals from around the world attend G2E, the premiere event for the worldwide gaming-entertainment industry. It is the only gaming-entertainment trade show and conference organized by the industry for the industry. The gaming world comes to G2E to experience the best and the brightest gaming has to offer.

Robinson & Associates' Guest Advocate Index is a revolutionary business tool that casinos will be able to use to predict their future growth. The Advocate Index is the only truly quantifiable predictor of a casino's future that is available today.

“The Guest Advocate Index is a measurable, quantifiable method of predicting a casino's future growth,” Baird says. “It goes beyond the murky concepts of guest service, customer satisfaction and customer loyalty to give casinos a specific tool that they can use to measure and plan their future growth. The Advocate Index is an entirely new concept in the gaming industry.”

Baird will explain in his presentation that there is a strong correlation between growth and the concept of the Advocate Index in 12 other industries and that major companies such as Dell, Harley Davidson and Enterprise Rent-A-Car use the concept to grow their business.

“It is truly an honor to be selected by Global Gaming Expo to be one of their presenters,” Baird says. “I look forward to meeting with leaders in gaming and discussing how the Advocate Index can help their casinos.”

Robinson & Associates, Inc., is an Annapolis, Maryland-based global customer service consulting firm that provides specialty customer service training, management skills training, presentation skills training, team building programs and employee incentive and recognition programs for the gaming industry. Baird is author of “Gaming Guest Service from A to Z,” a book that uses the alphabet to help gaming executives, managers and employees understand the importance of outstanding guest service and how to provide it.

The company's Web site, CasinoCustomerService.com, is devoted to helping casinos worldwide improve their customer service so they can compete and increase revenues. The company may be reached by phone at 480-991-6420 or by e-mail at e-mail protected from spam bots. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.