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Sportingbet - as American as Apple Pie



Printer Friendly VersionPost a CommentTell a Friend about this Article23 November 2005
Sportingbet Plc has been honoured as the number one online gaming company for the American market! eGaming Review Magazine, who host the annual eGaming Review Awards, honoured outstanding gambling companies at their gala dinner in London earlier this month. A panel of industry experts recognized Sportingbet as the Best US-Focused online gambling company at a glittering event that brought 600 gambling industry movers and shakers together.

“We won the award our competitors really wanted,” said Alex Czajkowski, Sportingbet’s Marketing Director for the Americas Region. “This is as big an accomplishment as an actor winning an Oscar or a Musician winning a Grammy. This is the award for our industry and we have worked hard to win it!”

“The shortlist of companies nominated for awards this year included some of the biggest and brightest names in the industry,” said Scott Longley, editor of eGaming Review.

Sportingbet is the largest company in the space, enjoying a market capitalization of over $US2 billion. Its US-focused brands are SportingbetUSA.com, PlayersOnly.com, Aces.com and ParadisePoker.com and their flagship Sportsbook.com.

“If you have only one kind of customer, one kind of brand is fine. We don't. We have broad appeal across the USA, that's why we won.” adds Czajkowski. “We focus on American betting and we do it better than anybody. We’ve got a whole crew of NFL, NBA and MLB fanatics who make sure our customers love betting with us – that’s the mandate.”

The Best US-Focused Award reflects Sportingbet’s uniquely American offline branding and PR initiatives, their payment processing solutions catering to American customers and, the strong sense of social responsibility that is particularly important to American players. This award recognises the sports betting firm that has demonstrated supremacy in the US-facing sector, exhibiting clear differentiators and excelling in all aspects of business.

Last spring, eGaming Review named Sportingbet Plc number one in its annual list of the Top 50 online gambling companies saying “its influence on every branch of the egaming industry remains huge. There is no region or sector where Sportingbet is not among the big players online and its innovative ground-breaking attitude gives it a position of importance in the egaming world…”

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