Today, Sports Media, Inc. the stadium advertising, planning and media buying company, mostly known for its niche market of helping teams brand ads on more than fifteen million stadium cup holders, launched a new website for the consumer sale of Authentic Stadium Cup Holders. (www.SMOSCR.com)

SportsMedia and its cup holder partner Caddy Product, Inc (Thousand Palms, California) replace about 4,000 cup holders in stadiums every year. Why? Because fans want them as a souvenir.

In a strategic alliance with Caddy Products, Inc. the cup holder manufacturer, HMG, Inc., Lexington, Kentucky provided the licensing and Sports Media is the license holder and exclusive cup holder distributor. Now offer the sports Fan a piece of history. The retail price of cup holders starts at $9.95.

Sports Fans can now get a souvenir and a real part of the stadium sports scene, an officially licensed Authentic Stadium Cup Holder with their favorite team, logo, and league shield branded on them.

Cup holders have always been a fan necessity protecting their beverage while they enjoy the game. In the past fifteen years over fifteen million Caddy cup holders have been installed in America's sport venues.

“Sometimes cup holders are provided to teams by sponsors who know the value of branding on the cup holder. Collectively cup holders offer the largest amount of ad space in the stadium, cup holders offer three hours of brand building and it's the only advertising that provides a service to the Fans. Exit polls have consistently shown a 93% advertising recall rate on cup holder advertising, Fan's love them.” said Dan Kosth, Sports Media, Inc.

The retail version of the cup holder has been licensed with the NFL, MLB, and NCAA teams. Pending artwork approval is the NHL, NBA, and NASCAR whom have all approved the product for retail sales and SportsMedia expects to release NASCAR cup holders to the retail market by the end of the first quarter.

The home Stadium Cup Holder model can be mounted on any flat or round surface and are expected to show up in retail outlets later this year. For now, fans can find them on Sport Media's eBay store and at the SMI Store, www.smoscr.com.

Sports Media is currently seeking retail and distribution partners and is currently putting the finishing touches on an Affiliate program for internet online sales. Major League Baseball teams will be receiving samples early next month for their consideration in placing the cup holders in stadium merchandise stores.