GIBRALTAR, June 17, 2010 /PRNewswire/ --

- 888.com Launched an Exciting New Version of its Live Casino WhichPromises Added Functionality and Enhanced Player Interaction

888.com has released its all-new no download live casino(http://www.888.com/casino-games/live-casino.htm) client. This latestaddition to the world-class 888 gaming platform allows for greater playerinteractivity, increased user-friendliness and faster access to players'favourite online games. This enhanced version of 888's live casino product issleek and attractive. Among others, players will be able to enjoy the likesof live-dealer baccarat, roulette and blackjack in an all-new no downloadcasino.

The major attraction of this new interface is its focus on live casinogaming. To this end, players are able to navigate around the site and enjoytheir preferred live-dealer games. The all-new interface is expertly gearedtowards live casino gaming and is all smiles in the process. Live-dealergames transmit in real time from live video feeds directly to players. Thelive casino at 888.com (http://www.888.com/) is available in English,Spanish, German, French and Italian.

Itai Pazner, COO of 888.com, said: "The enhanced no download Live casino(NDL) version provides 888 players with the ideal platform to enjoy ourhigh-quality live casino games. These games are popular with online playersand we are pleased to offer our customers our stand-alone, live casinoversion. Now players can enjoy faster access to our new games and improvedquality at the same time."

About 888.com

888.com is the World's No.1 online casino. It has millions of membersworldwide who enjoy its casino, bingo and poker rooms and receive an onlinegaming experience like no other. Founded in 1997, 888.com this yearcelebrates its 13th anniversary of being the pioneers of the online gamingindustry. 888.com has developed a strong brand grown by cutting-edgemarketing through offline sponsorships, poker events, online collaborationsand continual upgrading of its flagship online products: Casino, Poker, Bingoand Sports betting. 888.com's goal is to provide quality entertainment topeople who enjoy gambling, by giving them the opportunity to do so in a safe,fun, fair, regulated and secure environment. Its clients are its assets andit continually makes every effort to establish customer satisfaction bybuilding relationships via service, honesty, advice and trust - with everymember.

888.com operates under a license granted by the Government of Gibraltarfor the purposes of operating an online casino and poker room. 888.com hasadopted the code of conduct of the Interactive Gaming Council (IGC), of whichit is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. Aregistered company incorporated and located in Gibraltar (companyregistration number 83961). The company has other offices around the worldand employs over 750 employees. 888.com can be used in 22 different languagesin 176 countries worldwide. A leading force in the gaming industry since1997, 888.com continually strives to be the No.1 site. It was a foundingmember of eCOGRA, an independent standards authority for the industrycommitted to protecting online players around the world.

It continually donates to UK and global charities and is working evenharder on its CSR messages as well as promoting eCOGRA and providing aninternational framework of best operational and player practice requirementsenforced through inspections, reviews and continuous monitoring by globalaudit companies. 888.com recently announced its first acquisition; the bingobusiness and assets from Globalcom. 888's bingo brand, 888ladies, has becomea brand leader within a very short time, winning awards and delivering astrong community. Further to the new site offerings and following significanttechnological investment, 888.com has recently embarked in to new on-landventures; partnering with key brands to deliver specific propositions. Itsfirst partnership, announced late 2006, is an innovative cooperation withRileys snooker and pool clubs for which 888.com uses its online pokercapabilities to power http://www.rileyspoker.com. 888.com has also recentlylaunched mobile, in-flight, and in-hotel casino where customers can accesstheir favourite games, not only from their computers but from mobile phonesand televisions too.

888.com has been named by EGaming Awards as the best Casino Online forfour years in a row, and won 2008 Best Online Operator Award, as well asbeing named Best Online Casino at the UK Gambling Awards, and Best Bettingand Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com alsolanded the 2008 Gambling Online Magazine Top Casino award and its internalmagazine, Eight, won the prestigious Most Effective Membership title at the2008 APA Effectiveness Awards. Offline activity sits side by side the onlinebusiness, complimenting 888.com's position as the leading authority in gamingentertainment. 888.com sponsors Shane Warne from the world of cricket.

For further information, please contact Ann-Marie Wilkinson at+44(0)20-792-02344 or newscom@888.com

For further information, please contact Gill Carter at +350-49800 ornewscom@888.com

SOURCE 888.com