LONDON, February 2 /PRNewswire/ -- Last month Calvin Ayre challenged the iGaming industry toreach into their pockets for Haiti with a pledge to match any donations up to$1,000,000. For further donations please send your receipt and the companyyou represent to: Haiti@calvinayrefoundation.com and they will be matched.

Following the biggest week of conferences, awards and partiesfor the iGaming industry in London (Jan 25th - 30th) which included ICE, TheBetting Show, The International Gaming Awards (IGA), the iGB Affiliate Awardsand Lyceum Media's Fire & Ice Party, donations for Haiti have been coming inthick and fast...and the total will be matched by The Calvin Ayre Foundation.

It is no surprise that the biggest donator was from those bothattending, and watching, the iGB Affiliate Awards - the first industry event to be live-streamed on the internet at CalvinAyre.com. Given the global audience the awards received, with people watching from 16 different countries and a total unique audience of 1,834 people, the night raised GBP32,500 which will be equally matched. TOTAL GBP65,000

On Monday 25th January the IGA raised a further GBP16,600 forLeukemia which will be matched and also dispatched to Oxfam UK's Haiti Fund.But that's not all from their members; the IGA year-round contribution totheir online site was a further GBP12,800. TOTAL GBP42,200

Casinomeister.com also merit a special mention as they raiseda fantastic GBP16,000 from all their clients and customers. TOTAL GBP32,000

Other iGaming industry contributors to date include:

GMX.net, KLS Betting, Top Affiliate Publishing ltd,EvolutionGaming.com, ClickBoss.co.uk & Simon Collins. TOTAL GBP16,116

The grand total including The Calvin Ayre Foundation matchraised to date is now at: GBP155,316 but surely we're not finished yet?

Calvin Ayre commented: "Its a great start but when Haitistarts to fall off the front pages is when they really need help the most -the country needs a total rebuild and so it's a problem that will take yearsand years to heal. We all know the gaming industry is a profitable one solet's give a little back and if that's not an incentive then surely costingme $1,000,000 is!"

For the full story visit:http://calvinayre.com/online-gaming-news-article/calvin-ayre-challenges-industry-help-haiti/2010/01/14/

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About Calvin Ayre:

Calvin Ayre is the founder of the Bodog online gaming and entertainmentbrand, which he developed and launched in 1994.

As the face of the Bodog brand, Ayre's notoriety skyrocketed in themid-2000's as online gaming's popularity surged. Ayre's public profile wentmainstream when he was featured as the cover story for Forbes Magazine's 2006annual "Billionaires" edition, leading to being featured in People Magazine's"Hottest Bachelor" list a few months later, and Star Magazine's "MostEligible Billionaire Bachelors" list in late 2007.

Ayre received a Bachelor of Sciences (BSc) in General Sciences from theUniversity of Waterloo in 1984, where he played defense for the varsityhockey team. In 1989, Ayre was also awarded an MBA in Management Finance fromCity University in Seattle, Washington.

In 1994, Ayre sold everything he owned and with $10,000 to his name heassembled his team and launched the original Bodog.

Ayre retains an interest in the brand licensing organizationBodogBrand.com, which owns and licenses the Bodog brand to various "brandlicensees" in the entertainment sector.

In November, 2009, Ayre launched CalvinAyre.com, a "tabloid blog" or"tablog" targeted at the online gaming industry.

Calvin Ayre Foundation

Founded in 2005, the Calvin Ayre Foundation, headquartered in Antigua, isa private and independent foundation with a charter to do charitable workworldwide. With Ayre as Chairman, the Foundation has pledged millions ofdollars and hundreds of hours in support of individuals, communities andcharitable organizations throughout the world. Included among those charitiesare the Fisher House Foundation, the LA Lakers Youth Foundation, the HumaneSociety, the Cystic Fibrosis Foundation, the Animal Avengers Organization,and the Sean McCauley Hope Foundation for Pediatric Cancer. In 2007 theCalvin Ayre Foundation announced a program with the World Society for theProtection of Animals to combat the practice of farming Asian bears for theirbile for the Traditional Chinese Medicine market.

The Calvin Ayre Foundation's own initiatives include theSponsor a School Project, which provides students living in underdevelopednations opportunities for a quality education, and the Sponsor a FamilyProject, which provides financial support for the immediate families ofsponsored students.

For more on the foundation go to Calvin AyreFoundation.org or call Calvin Ayre's Press Office (London) on +44-7825-064776.