AIX-EN-PROVENCE, France, June 22, 2010 /PRNewswire/ -- The PMU hasentrusted Monext with managing all aspects of its contactless private labelcard, which has been available in the network's 10,500 sales outlets sinceMay 3rd, 2010.

The PMU Card makes it easy to place bets without using cash via anindividual account that offers the option of gambling in a sales outlet,online or via your mobile phone. Customers may place their bets and managetheir account by passing their card over the contactless reader integrated ina self-service cardholder activated terminal or POS terminal at the salescounter in their local PMU outlet. This enables them to consult their accountbalance and their most recent transactions, to top up their account bycredit/debit card and even to collect their winnings via bank transfer. ThePMU's goal is to sign up 300,000 clients to this card scheme by the end ofthe year.

In the framework of this project, all payment platform operations havebeen entrusted to Monext, from the provision of cards to card personalisationand customer identification and authentication. Monext also provides the PMUCustomer Service department with a platform that enables them to manage thebetting customer's entire card life cycle (blocking a card, card renewal,closing an account etc).

Cyrille Giraudat, the PMU's Head of Marketing stated: 'Monext has beenthe ideal partner in our drive towards a more innovative approach and hasenabled us to offer the best deals in the horse racing betting market.'

Frederic Jeannin, director of Monext's Merchant Payment Solutionsbusiness unit added: 'We've been working alongside the PMU for several yearsnow and we are immensely proud to have been able to put our expertise to usein the launch of this contactless private label card.'

About the PMU

The PMU is Europe's largest betting organisation, with a 9.3 billion euroturnover in 2009. It accounts for 80% of the French equine industry'srevenue. All its net profits, (731 million euros last year), are paid to the'societes de courses' (French horseracing organizing bodies), giving themaccess to the operating funds they require. Its internet site,http://www.pmu.fr, is the number one French gambling site and one of France'sbiggest e-commerce sites. It boasts a 661 million euro turnover (2009) andover 300,000 online customers.

More information is available at: http://www.pmu.fr

About Monext

Every day, our team of 450 employees manage more than 5 million bankcards, 5 million private label cards (fuel, retail purchases) and 3 milliontransport cards and passes, in other words, over 550 million recordedtransactions, making MONEXT a major player in the French electronic paymentsmarket. Our goal is to make it easier to carry out secure, reliable andinstant electronic payment transactions, whether performed with or without acard, at the point of sale, online, or via mobile telephone. MONEXT hasdeveloped a range of innovative solutions for its clients in the banking,retail and business sectors, and aims to become a leading European player inthis fast-growing market.

More information is available at: http://www.monext.fr/eng

SOURCE Monext