Leeds-based totalbet.com and Manchester City Football Club have announced a major new partnership agreement between the two companies, which will give fans of the Club unique access to their own betting site.

In a six figure deal, the Club and ukbetting plc, owner of totalbet.com, have agreed that the leading online gambling site will become the official online betting and gaming partner of Manchester City, with prominent branding in the City of Manchester Stadium and on its website, www.mcfc.co.uk.

“Manchester City wanted to partner with a leading betting and gaming brand that would fit with the values and aspirations of the club, as well as providing a quality service to our fans,” says Alistair Mackintosh, Chief Executive of Manchester City. “totalbet.com showed a clear commitment to working closely in partnership with us to ensure that both sides can obtain maximum benefits from the deal.”

As part of the deal, totalbet.com will set up a dedicated betting site for Manchester City fans and totalbet.com will feature special betting opportunities specifically relating to the Club, such as guaranteed best prices for City fans on first goal scorers in each game. In addition, all of the usual sporting and non-sporting bets will be available to City supporters on the City-branded totalbet.com site.

“It's great to have secured this deal with Manchester City, which marks our first association with a Premier League Club,” says Peter Dubens, chairman of ukbetting plc. Manchester City is a huge name in world football and we believe that the alliance of the Club with totalbet.com offers some great opportunities for both sides.”

“Sporting success is all about partnership and it is in the interests of every major football club to have a betting partner. Not only does this introduce a new revenue stream, it is also a value added service which many fans will appreciate.”

During matches totalbet.com branding will be displayed prominently around the ground, featured in every match programme and in City Magazine. In addition, totalbet.com will be able to offer a select group of members the opportunity to enjoy a ‘money can't buy' experiences, such as a training ground visits or the chance to meet first team players.